Sr Manager, Audience Strategy & Media Planning

Amsive•New York, NY

2d•Hybrid

About The Position

At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it. If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you. We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities. This is a HYBRID position, 1-2 days in office. Our office is located in the flatiron district in New York, NY Amsive is looking for a Sr Manager, Audience Strategy & Media Planning who will be a key strategic contributor within Amsive’s Planning & Strategy team, responsible for advancing audience-centric media strategies across a diverse portfolio of clients using Amsive’s Audience Science framework. This role requires a strong understanding of audience research and development and its importance in informing media planning, creative messaging, and performance insights. The Manager, Audience Strategy & Media Planning plays a critical role in identifying opportunities, shaping strategic thinking, and supporting cross-functional collaboration. This role is designed for an analytical, curious, and collaborative strategist who brings a strong point of view on audience strategy while partnering closely with Data & Customer Insights, Media Activation, Analytics, and Account Services teams.

Requirements

7+ years of progressive experience in media planning and strategy, with demonstrated ownership of audience strategy within an agency or similar environment.
Strong expertise in audience-first media planning, with the ability to translate audience insights into strategic media recommendations.
Demonstrated experience conducting, synthesizing, and applying audience research to inform planning and strategy.
Strong working knowledge of the modern audience data ecosystem, including first-, second-, and third-party data, walled garden environments, DSP audiences, and identity-based planning frameworks.
Hands-on experience working with audience planning and research platforms (e.g., Resonate, MRI-Simmons, Neustar, Epsilon, The Trade Desk, or similar), with a strong understanding of in-platform targeting capabilities, programmatic environments, and DSP-based audience strategy frameworks.
Proven ability to understand performance data and apply insights to inform optimization direction and planning decisions, in partnership with activation teams.
Highly analytical mindset with strong problem-solving skills and intellectual curiosity.
Strong presentation skills, with experience confidently presenting audience and media strategies to internal stakeholders and clients.
Proven collaborator, comfortable working cross-functionally with activation, analytics, account services, and research teams.
Proven ability to effectively leverage audience research, segmentation, and media planning tools to develop audience-led strategies.
Strong communication and presentation skills, with the ability to clearly articulate insights and recommendations.
Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.

Nice To Haves

Experience working with proprietary data sets, identity-based solutions, or modeling tools
Exposure to performance-driven media environments and optimization feedback loops.
Experience contributing to the development of strategic frameworks, processes, or best practices within an agency setting.
Interest in mentoring or supporting more junior planners through knowledge-sharing and collaboration.

Responsibilities

Develop audience-first media strategies, ensuring plans are insight-driven, thoughtful, and aligned to business objectives.
Assess current audience approaches to identify gaps, inefficiencies, and unmet opportunities across media strategies.
Translate identified opportunities into refined audience and media strategy recommendations.
Conduct and synthesize audience research to uncover meaningful insights related to behaviors, motivations, media consumption, and performance signals.
Leverage Amsive’s proprietary data, tools, and modeling capabilities to inform audience development and strategic planning.
Apply AI-enabled tools, predictive modeling outputs, and advanced analytics to enhance audience discovery, segmentation, and strategic recommendations.
Partner with Amsive’s Data & Customer Insights team to develop audiences using both first- and third-party data sources.
Partner with Account Services team and Analytics teams to explore modeling opportunities, interpret performance insights, and inform strategic recommendations.
Collaborate closely with the Paid Media (Activation) team to understand audience performance and apply learnings to future strategy.
Serve as an expert in audience strategy, helping elevate audience-first thinking and best practices across the agency.
Support new business opportunities by contributing audience insights, research, and strategic input as needed.