Sr. Manager, Campaign Orchestration

Fluence • Arlington, VA

3d

About The Position

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com. Job Description: Role Overview The Sr. Manager, Campaign Orchestration is a hands-on, global leader within the Corporate Marketing team, responsible for building, managing, and optimizing the strategy, activation, and implementation of integrated B2B marketing campaigns across Fluence’s priority markets. You lead the “how.” You are responsible for implementing and activating global campaign strategies across channels and platforms, and for enabling regional teams to execute their revenue strategies effectively. This role is on the front lines of execution, ensuring strategy becomes reality across systems, teams, and markets. You focus on how campaigns come together across channels—aligning messaging, sequencing, audiences, and timing across digital, paid media, lifecycle, field, and account-based programs. The Sr. Manager partners closely with regional marketers, ABX, Demand Gen, Product Marketing, Revenue Operations, and external agencies to ensure campaigns are activated consistently and effectively around the world. The success of this role is measured by the ability to turn global campaign strategy into coordinated execution, enable regional teams with clear frameworks and guidance, and help markets accelerate pipeline creation and revenue impact.

Requirements

• 7-10+ years in B2B marketing with strong experience in integrated campaign planning, activation, and execution across regions.
• Proven ability to translate global strategy into campaign motions that are executable, scalable, and measurable.
• Hands-on experience orchestrating multi-channel campaigns across email/lifecycle, digital, paid media, field/events, and ABM/targeted plays.
• Strong working familiarity with Salesforce and CRM concepts (leads/contacts/accounts/opportunities), plus campaign tracking and pipeline reporting.
• Deep, demonstrable expertise with marketing automation and activation ecosystems (e.g., Marketo/Eloqua/HubSpot, ABM platforms, paid media platforms), with the ability to coordinate execution across these tools.
• Experience enabling regional teams through playbooks, templates, calendars, training, and “how-to” guidance.
• Strong track record managing agencies/vendors for campaign activation, production, localization, and channel execution.

Nice To Haves

• Implementation and activation leadership: You’re the person who turns strategy into coordinated execution—making campaigns real in-market.
• Global-to-local enablement: You build repeatable frameworks and provide hands-on guidance so regions can activate campaigns aligned to their revenue goals.
• Cross-channel orchestration: You connect the dots across paid, digital, lifecycle, field, and ABM so campaigns run as an integrated motion.
• Operational rigor: You bring structure - timelines, sequencing, briefs, QA standards, and launch readiness—so execution is consistent and fast.
• Platform fluency: You understand how the martech and channel ecosystem works end-to-end and can troubleshoot orchestration points with RevOps/Marketing Ops/IT.
• Performance orientation: You use KPIs, readouts, and optimization loops to improve effectiveness and ensure campaigns contribute to pipeline and revenue.
• Strong collaborator: You naturally align stakeholders across Corporate Marketing, regions, agencies, and RevOps to keep work moving.

Responsibilities

• Translating global strategy (including ABX) into integrated, executable campaign motions
• Orchestrating and building the operational framework for all campaigns, including setup, audience segmentation, data logic, and system-level tracking campaigns across CRM, paid media, lifecycle, digital, field, and ABM channels
• Serving as the marketing business owner for our martech stack, including marketing automation and ABM platforms, and ensuring campaigns are activated consistently across platforms
• Partnering with regions to support in-market execution, sequencing, and optimization
• Coordinating agencies and partners to scale execution
• Owning the framework and enablement of marketing performance dashboards, helping regions connect campaign activity to pipeline and revenue outcomes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed