Sr. Manager, Consumer Analytics & Insights

Ocean Spray•Lakeville, MA

12h•Hybrid

About The Position

Ocean Spray is hiring for a(n) Sr. Manager, Consumer Analytics & Insights! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 50 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. Ocean Spray believes that our employees are our best assets and we offer an environment where you can work with exceptionally smart, innovative, passionate teams that are motivated to deliver Ocean Spray products around the world. We offer an onsite gym with weekly fitness classes, a cafeteria committed to delivering healthy meals to our employees, a 37.5 hour work week and half day Fridays in the summer. If you are looking for a rewarding career where you can add value every day, Ocean Spray is for you! Ocean Spray’s Insights Team is looking for a Sr. Manager of Insights to assist in the development and execution of Ocean Spray’s brand strategy by leading key stakeholders through the insight discovery and validation process. The ideal candidate will be a strategic business partner to the Ocean Spray business unit working together to identify big ideas that drive significant growth to the business and for Ocean Spray. Role has hybrid flexibility with a location of Lakeville with occasional flexibility to work in Boston office.

Requirements

Bachelor's Degree or higher.
Minimum 10+ years' experience in consumer brand planning/brand/insights.
Advertising.
Brand tracking and copy testing experience a plus.
7 or more years of experience in managing/integrating syndicated and primary consumer research
Experience in discovering, identifying, and analyzing customer/user and mega trends
Experience in managing projects
Experience in establishing internal and external partnerships
Proven collaboration abilities, strategic thinking and leadership skills
Experience collaborating with innovation and product development teams
Passion for staying up to date on insight industry topics and methodologies such as when and how to use AI, predictive analysis, needs segmentation and consumer segmentations.
Must demonstrate both analytical AND creative thinking abilities
Must be highly creative, innovative and design/consumer minded
Proven record of establishing internal and external partnerships
Exceptional communicator (verbal and written) at all levels inside and outside the organization
Ability to tell a story and simplify complex data in a few meaningful slides
Ability to connect and translate research findings based on deep consumer understanding and brand truths into marketing strategies to drive growth on existing brands and innovation.
Has the confidence and ability to engage with management and influence brand strategy by establishing themselves as the voice of the consumer
Ability to influence. Knowing the balance between data and experience with a bias for action.
Knowledge of insights tools and processes including segmentation and demand spaces (need states), positioning and concept development and optimization, product development and optimization, packaging development, volumetric assessment and cannibalization.
Ability to conduct and interpret market research, including ethnographic research
Intellectually curious about consumer behavior, pushes to get a deeper understanding via new approaches and techniques
Synthesis of insights from disparate sources of data
Industry and market analysis
Proficient in statistics, experimental design, survey creation and analysis, qualitative research (traditional focus group techniques and ethnography).
Proficient in syndicated data sources including marketing mix, pricing and consumption data (IRI, Nielsen)
Must be a creative collaborator who can lead both internal and external teams in through both the ideation and development phases.

Nice To Haves

Master's Degree (Preferred)
Passion for CPG and food beverage industry preferred.

Responsibilities

Strategic Business Partner with US Business Unit: Embedded into the business team with a seat at the table representing the integrated voice of the consumer and market to ensure learnings are embedded in decision making.
Provides an in-depth understanding of consumer, customer and market to provide insights that are embraced, acted upon and lead to business growth.
Possesses a broad business acumen that allows engagement in the entire business needs, including market analytics, consumer, shopper and trends.
Works to raise the business team’s consumer and analytic understanding for their business, a continual learning environment.
General Manager for all Insights Activities: Develop and establish annual learning plan for business unit ensuring that it linked to strategic issues that drive towards growth.
Responsible for methodology selection and budget management.
Flexibility in both working to execute projects as well as collaborate and leverage all relevant insights impacting the Ocean Spray brand.
Identify key market and cultural trends relevant to business objectives.
Develop insights to feed idea generation phase.
Identify consumer demand using segmentation and other custom studies.
Uncover functional and emotional benefits and connections to the Ocean Spray brand.
Manage relationships with various agency and research partners to improve quality and impact of insights.
Act as leader within insights organization with 1 to 2 direct reports

Benefits

Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental, and Vision insurance
Health savings account
Flexible spending account
Life and accident insurance
Employee assistance program
Telehealth services
1:1 health coaching
Supportive benefits for all the stages of your life
401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Short-Term Incentive/Performance bonuses
Flexible scheduling options
Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
Holiday pay for 12 holidays
Career development and growth opportunities
Tuition/Education assistance programs
Access to LinkedIn Learning
Scholarship programs for children of employees
Parental leave
Bright Horizons Family Solutions – Back-up care, tutoring, etc.
Adoption assistance
Bereavement leave
Up to $300 fitness reimbursement
Up to $300 massage reimbursement
Employee appreciation events
Employee discounts
Charitable giving