About the position
Microchip Technology is searching for a Sr. Manager, Digital Marketing, who will be responsible for managing the Marketing Communications Content team. This team is responsible for reviewing and editing marketing collateral, website content, video scripts and other digital content so that it complies with the company’s editing, writing and trademarking standards. The team also provides training, support and guidance for users of the company’s website content management system and actively participates in ongoing improvements and modifications to the website. This position requires excellent project management, interpersonal communication and leadership skills. Candidates for this position must also have strong English writing, editing and proofreading skills and the ability to understand and transform technical information into well-written content that reflects our brand voice and communicates our value propositions to the intended audiences.
Responsibilities
- Develop and implement a global digital content strategy aligned with business goals and marketing campaigns
- Oversee the day-to-day activities of all members of the team and assign projects and tasks to them
- Mentor and provide the necessary support and guidance that each individual requires for their career development, perform performance reviews
- Collaborate with members of the Web team to implement new initiatives and improvements to the website
- Oversee the website’s navigation structure and creation of new areas as necessary
- Train and support the Content team to ensure they are familiar with and actively enforcing the established standards in the content that they review and approve
- Provide training for new members of the Marcom team or marketers from the various business units
- Act as liaison between the marketing teams and Legal when trademark questions arise
- Ensure all content complies with our editing standards, web style guidelines, legal requirements and SEO goals
- Provide training, advice and guidance for users via user guides, videos and other training materials
- Assist content owners with making improvements to new and existing website content
- Reviewing video scripts and editing marketing emails while following best practices for optimizing content to increase open and clickthrough rates
- Collaborate effectively with the promotions, public relations, web and multimedia teams to establish a consistent look and feel of marketing content and support product launches and other important initiatives
Requirements
- Bachelor’s or master’s degree (preferably in Communications, Marketing Communications or Public Relations)
- Minimum of 12-15 years of relevant experience with at least 4-5 years in a managerial role
- Experience in writing and editing corporate and product content; experience with technical marketing content is a plus
- Knowledge of website marketing and management principles
- Proficiency in Microsoft® Office 365 (Word, Excel, PowerPoint, SharePoint, Teams) and Adobe Acrobat DC
Nice-to-haves
- Familiarity with Adobe Experience Manager or similar GUI-based content management systems
