About the position
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. We are looking for a senior manager of events marketing to shape and drive our global events strategy. You will oversee the planning and execution for both in-person and virtual events, ensuring they align with company objectives, strengthen our market presence, and deliver measurable results. This role is essential to driving company growth and requires a deep understanding of our addressable market and target audience. The ideal candidate is passionate about collaborating with cross-functional teams, and mixing the art and science of marketing to achieve results.
Responsibilities
- Create the overall events strategy to align with business objectives and revenue goals.
- Oversee the planning and execution of both in-person and virtual experiences.
- Responsible for managing the full event lifecycle from budgeting to logistics to vendor management to partner coordination to post-event analysis.
- Partner closely with marketing and sales teams to create event programs that drive brand awareness, generate leads and pipeline, or strengthen customer relationships.
- Negotiate and manage relationships with vendors to maximize event promotion, audience engagement, and lead nurturing.
- Measure event performance according to key performance indicators (KPIs) and take a data-driven mindset to optimize for the future.
- Build and develop a team of event marketing managers by creating a culture around being customer inspired and driving performance.
- Be up-to-date on the latest industry trends, emerging event technologies, and new ways to enhance event effectiveness.
Requirements
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- 9+ years of experience in events marketing with 5+ years in a leadership role within a B2B technology company.
- Strong understanding of event operations, budget management, and logistics.
- Experience leveraging Martech tools such as HubSpot, Salesforce, and virtual event platforms.
- Excellent project management skills with the ability to manage multiple events simultaneously.
- Strong collaboration skills with cross-functional teams and external partners / vendors.
- Data-driven mindset with experience measuring event ROI, pipeline impact, and engagement metrics.
- Exceptional communication and presentation skills.
- Ability to travel (as needed) for onsite event execution.
Benefits
- Company Stock Options (Every employee is an owner in the company)
- Great Health Benefits (Medical, Dental, Vision, Life Insurance)
- Fertility Benefits (IVF/Fertility drug coverage)
- HSA Company contribution $500 for employee / $1000 for family
- 401(k) with a 4% match
- Disability Insurance
- Paid Family and Caregiver's Leave
- Employee Assistance Program
- Generous Vacation Time
- One-time $500 payment to set up your home office
- 4 Company Wellness Days a year
- 1 floating holiday
- $100 monthly wellness allowance to spend on what you want
- Access to free on-demand fitness classes
- Free subscription to Calm
- Pet Insurance
- On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal
