Sr. Manager, Influencer Marketing

Ovative Group•Minneapolis, MN

1d•$111,000 - $186,000

About The Position

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. The Senior Manager of Influencer will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand. This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Requirements

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
6-8 years in an Influencer Marketing role developing and executing strategy and campaigns
6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy
Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
Proven track record of developing and implementing influencer campaigns
Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
Experience analyzing influencer-specific metrics
Knowledge of Google Analytics a plus

Responsibilities

Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing
Develop campaign and long-term Influencer strategy for current Ovative clients
Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities
Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
Educate influencers on brand and expectations of content and campaigns
Document, analyze, and provide meaningful insights on campaign performance
Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
Inform on influencer trends and partnership opportunities
Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
Manage and coach team members

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day