Sr. Manager, Integrated Digital Marketing

Fidelity Investments•Smithfield, RI

1d•Hybrid

About The Position

The Role As the Sr. Manager, Integrated Digital Marketing you will build smart campaign strategies within a team that partners closely with digital channel, product, segment, and thought leadership marketing associates, as well as business experts. You’ll have the exciting opportunity to promote content and messages in a connected way, drive prospect and client engagement with our website, and generate marketing qualified leads through digital campaigns targeting wealth management firms, financial advisors, and institutional investor audiences. In this role you’ll blend your business and digital marketing expertise with a passion for raising our thought leadership brand voice in the market, optimizing performance, and amplifying content that helps financial professionals run their practice, stay up-to-speed on market trends, and apply the latest tools, insights, and solutions from Fidelity. We are a hardworking team of digital engagement and marketing technology professionals! We work closely with the segment and product marketing, sales, analytics, CRM, and technology development teams to drive brand awareness, digital engagement, differentiated digital experiences and quality leads for our relationship management and sales teams.

Requirements

Minimum Bachelor’s Degree, advanced degree a plus.
5+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
Expertise in all aspects of campaign strategy, lead generation, and digital marketing
Outstanding project management and communications skills
Developing campaign strategies and integrated marketing plans
A strong understanding of digital marketing and content marketing best practices
Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
Ability to effectively collaborate across the Marketing team and with business partners
Excellent interpersonal communication and presentation skills
A sense of urgency, integrity, and purpose
Deep knowledge of financial services investment products and technology
Ability to run multiple projects, identify risks and opportunities
Experience collaborating with digital marketing and creative teams
Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
Strong sense of accountability owning successes and failures
Outstanding organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources
Experience in marketing testing, measurement, report analysis and optimization

Nice To Haves

FINRA licenses are a plus

Responsibilities

Lead and deliver on strategic awareness and demand generation campaigns
Define campaign objectives, KPIs, and engagement plans
Implement best practices, content standards and agile processes
Provide clear direction to digital marketing, creative, and agency partners
Incorporate feedback from stakeholders, compliance, and leadership
Ensure internal, public, and client-facing materials are in-compliance
Maintain an open and collaborative test and learn approach across marketing channels
Optimize content, tactics, and campaign mix to improve business outcomes
Define and execute creative, messaging, and call to action testing across marketing channels
Partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
Deliver qualified leads to sales