Sr. Manager, MarTech, Email & Digital Operations

First National Bank

123d • $89,893 - $152,818

About The Position

This role manages Marketing Technology operations, systems, and projects across the entire life cycle from exploration to deployment and ongoing management. With a strong foundation in marketing operations, you will translate business objectives into practical technology solutions while maintaining unwavering focus on customer experience excellence. You will develop and execute the MarTech roadmap for digital marketing, overseeing a comprehensive technology stack including the Zeta Marketing Platform, Adobe Experience Platform, and various content creation tools. This position requires deep expertise in email marketing channels, marketing automation strategies, and data-driven campaign orchestration to deliver personalized customer experiences at scale. Supporting a team of marketing technology specialists, you'll serve as the operational bridge between marketing objectives and technical implementation, ensuring efficient processes and seamless integration across platforms and departments. Success in this role requires balancing operational excellence with technical understanding, while maintaining strong vendor relationships and people leadership skills. The ideal candidate will demonstrate exceptional ability to optimize marketing operations, build collaborative relationships across business units, lead process improvements, and consistently deliver measurable business results through operational efficiency and data-driven decision making.

Requirements

• Bachelor’s Degree in Information Technology, Information Systems, or a relevant business area such as Marketing preferred; advanced degree in Business or engineering encouraged.
• 5+ years of IT experience is required.
• Previous experience with Marketing Technologies.
• 3+ years experience acting as a manager, or equivalent (responsibility greater than individual performer is required).
• Experience sourcing, adopting, and scaling marketing technologies to support operations.
• Exposure to/experience with programmatic marketing systems (DSP, DMP, ad serving, Social Ads API Platforms, etc.).

Nice To Haves

• Adobe Certifications.
• Experience with the Zeta Marketing Platform (ZMP) or similar enterprise marketing automation solutions.
• Experience in financial services or related regulated industries.

Responsibilities

• Oversee our Marketing technology stack and the related workflows and processes, ensuring our existing processes are well-supported and that we are building for the future.
• Work with our Data team to build and maintain our digital analytics (Adobe Analytics).
• Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other MarTech data stacks.
• Assist in defining the longer-term vision, architecture, and related design principles for MarTech.
• Effectively partner across all Marketing and UI/UX teams to understand the unique business and product needs of each business unit.
• Prioritize and manage multiple projects simultaneously in a fast-paced environment.
• Act as a liaison into IT team on larger digital marketing/integration projects.
• Coordinate data collected through digital marketing and transfers to/from Enterprise Data Warehouse.
• Facilitate digital marketing tagging and set up via tag management system.
• Responsible for execution of email marketing channel, as well as strategy with marketing leadership.
• Manage initiatives for cross platforms production to ensure consistency and connectivity with internal and external stakeholders and project managers.
• Vet new technology solutions and research trends to stay on top of industry benchmarks.

Benefits

• Medical, Dental, Vision Insurance.
• 401k, With Matching Contributions.
• Time Off Programs.
• Health Savings Account (HSA)/Dependent Care.
• Employee Banking Growth Opportunities.
• Tuition Assistance.
• Short-Term/Long-Term Disability Insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees