About the position
Thomson Reuters' Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Legal segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment. We are seeking an experienced, digitally savvy, and data-driven leader for a Sr. Manager, Legal Marketing Strategy to drive robust and integrated marketing strategies to drive E-commerce sales for the legal segment. This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, the marketing digital team and enterprise technology teams as well as across multiple marketing capabilities. This role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and requires a self-motivated individual with effective communication skills.
Responsibilities
- Help determine buying journey for E-commerce channel.
- Partner with digital and product marketing teams to research and define buying personas.
- Assist with creation, planning and activation of innovative marketing strategies for the Legal E-commerce segment, with strong focus on transforming and optimizing digital channels, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
- Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
- Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
- Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
- Deliver effective marketing strategies to fuel pure digital sales.
- Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
- Consistently monitor digital sales performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
Requirements
- 6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation.
- BA/BS required; MBA preferred.
- Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization.
- Strong E-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.
- Experience of organizing and executing events, tradeshows and conferences.
- Experience or knowledge of the Legal markets a plus.
Benefits
- Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office depending on the role).
- Flexibility & Work-Life Balance: Supportive workplace policies designed to help manage personal and professional responsibilities.
- Career Development and Growth: Culture of continuous learning and skill development.
- Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days, retirement savings, tuition reimbursement, and resources for wellbeing.
- Culture: Award-winning reputation for inclusion and belonging, flexibility, work-life balance.
- Social Impact: Opportunities for community involvement and pro-bono consulting projects.
- Making a Real-World Impact: Helping customers pursue justice, truth, and transparency.
