Sr. Manager, Marketing Strategy

Thomson Reuters • Frisco, TX

2d • Hybrid

About The Position

Summary of the Role: The Corporates Marketing Strategy, Senior Manager, is responsible for crafting and driving the US legal corporates demand generation strategy, owning full-funnel performance and budget, and identifying repeatable sources of growth across small, mid, and large US corporate legal customers. This role translates go-to-market priorities into integrated, multi-channel plans that create pipeline, improve funnel conversion and velocity, and drive marketing-attributed revenue. About the Demand Team The Thomson Reuter’s Demand Gen Team is dedicated to developing and implementing innovative and effective marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach, planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment. We are seeking an experienced, digitally savvy, and data-driven leader for a Senior Manager, Corporates Marketing Strategy to drive robust and integrated demand gen strategies across the US legal market. This is a strategic and cross-functional leadership role who works closely with the Senior Director of Marketing Strategy, Product Marketing, Sales leadership, and Finance/RevOps partners, as well as across multiple marketing capabilities. This role requires strong data acumen, modern demand gen expertise, innovation and planning abilities, and exceptional cross-functional leadership and communication skills. About the Role In this Senior Manager role, you will: Translate corporates legal GTM strategy, customer insights, personas/segmentation, and competitive intelligence into clear demand generation priorities and quarterly plans. Partner across Marketing (Demand Gen, Product Marketing, Marketing Ops, Creative/Content) and Sales to align upfront on audience, offers, messaging, and channel strategy. Build and activate integrated, buying-group campaigns across priority digital channels; optimize channel mix and performance to improve funnel conversion and velocity. Oversee end-to-end campaign execution across multiple programs, ensuring quality, on-time delivery, and alignment to strategy. Forecast, measure and report impact on funnel performance including MQLs, pipeline, revenue influence, and velocity; deliver actionable insights and recommendations. Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns. Own sub-segment performance and surface risks/opportunities with clear actions for leadership and key stakeholders.

Requirements

• Must be based in the United States; hybrid role based out of MSP or Fisco/Dallas area
• 10+ years of experience in B2B demand generation or growth marketing with deep understanding of marketing frameworks and channel mix activation
• Proven experience building demand gen strategies and translating them into integrated campaigns that drive qualified pipeline
• Demonstrated experience managing and optimizing large budgets ($3M+ annually) including forecasting, ROI evaluation, and ongoing reallocation based on performance
• Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
• Excellent collaboration and communication skills with ability to work with cross-functional teams, including experience working with and presenting to senior leadership
• Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce)
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• BA/BS required, MBA preferred
• #LI-TV1

Nice To Haves

• ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

Responsibilities

• Translate corporates legal GTM strategy, customer insights, personas/segmentation, and competitive intelligence into clear demand generation priorities and quarterly plans.
• Partner across Marketing (Demand Gen, Product Marketing, Marketing Ops, Creative/Content) and Sales to align upfront on audience, offers, messaging, and channel strategy.
• Build and activate integrated, buying-group campaigns across priority digital channels; optimize channel mix and performance to improve funnel conversion and velocity.
• Oversee end-to-end campaign execution across multiple programs, ensuring quality, on-time delivery, and alignment to strategy.
• Forecast, measure and report impact on funnel performance including MQLs, pipeline, revenue influence, and velocity; deliver actionable insights and recommendations.
• Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns.
• Own sub-segment performance and surface risks/opportunities with clear actions for leadership and key stakeholders.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level