About the position
We are looking for an experienced strategic and execution-driven Senior Manager to lead our product marketing efforts across our B2B eCommerce and supply chain portfolio—including Fulfillment, eCommerce Platforms, Transportation & Logistics, and Advertising solutions. This role is pivotal in defining our go-to-market strategy, driving customer and market insights, identifying target segments, informing our product roadmap, and enabling cross-functional teams to deliver high-impact solutions that help our B2B customers grow and scale their businesses. This leader will manage a high-performing team responsible for merchant insights, market segmentation, product insights based on customer and 3rd party sources, product positioning, target market messaging, product launch and subsequent upsell. You will serve as the connective tissue between product, sales, marketing and customer success—ensuring our offerings resonate with target customers, existing customers and meet market needs. You will also work with the international business teams to help provide insights to help prioritize product development across global territories.
Responsibilities
- Lead and develop a team of product marketers supporting a portfolio of B2B products in eCommerce, multi-channel fulfillment, end to end fulfillment, transportation & logistics and traffic generating advertising products.
- Drive deep merchant and market insights through internal and external research, surveys and customer engagement to inform product roadmaps and GTM strategies.
- Partner with Product, Sales, and Customer Success teams to define ideal customer profiles, buyer personas, and key segmentation strategies.
- Craft compelling product positioning, messaging, and value propositions tailored to decision-makers and users across industries.
- Manage, coach and develop a team of cross product PMM’s; driving successful outcomes through clear team goals.
- Develop go-to-market strategies for new products and features, including competitive analysis, pricing input and launch planning.
- Work with enablement to create sales materials, including pitch decks, competitive analysis, one-pagers and training resources.
- Partner with CS and marketing teams to drive upsell opportunities, product adoption and customer engagement campaigns.
- Monitor industry trends, competitor movements, and customer behavior to adjust messaging and GTM strategy in real-time.
- Track and report on product marketing KPIs (e.g., adoption rates, campaign performance, win/loss insights) on a weekly, monthly and quarterly basis.
Requirements
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Nice-to-haves
- Knowledge of Photoshop, video editing, and related tools
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Benefits
- Full range of medical, financial, and/or other benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
