About the position
Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya's best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners, a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve. Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
Responsibilities
- Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
- Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
- Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
- Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
- Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
- Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.
Requirements
- 6+ years of experience in product marketing, preferably in B2B SaaS or technology.
- Proven success in crafting messaging, positioning, and go-to-market strategies that resonate with technical and business audiences.
- Experience driving product launches and sales enablement programs.
- Strong storytelling, communication, and strategic thinking skills.
- Skilled at turning technical features into clear, customer-focused benefits.
- Ability to analyze complex market data, customer insights, and usage trends to shape strategy.
- Strong project management skills.
- Bachelor's degree in Marketing, Business, or a technical discipline (MBA is a plus).
- Certifications from Pragmatic Institute or Product Marketing Alliance a plus.
