Sr. Manager, Product Marketing

Element Fleet Management-posted 12 days ago
$98,200 - $135,000/Yr
Full-time • Senior
Minneapolis, MN
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Get started on an exciting career at Element! Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team. We’re looking for a strategic, analytical marketing professional to join our team as a Senior Manager, Product Marketing. In this role, you will be responsible for shaping the market perception of our products and communicating their value to drive growth and support our leadership position. This is a rare opportunity to build the product marketing function from the ground up, shaping positioning, messaging, and go-to-market strategies that directly impact revenue. This role is ideal for a strategic builder and people leader who thrives in fast-paced, high-growth environments and wants to leave a visible mark on both the business and the team.

  • Manage product marketing capability: define the capability, establish the roadmap, and build the product marketing foundations needed to support growth.
  • Conduct in-depth market research to identify client needs, industry trends, and competitive dynamics.
  • Leverage data to uncover insights and inform marketing and product strategies.
  • Synthesize insights to identify new recommendations for improving marketing and business results.
  • Develop compelling product positioning and messaging that effectively communicates the value proposition and differentiation of our products.
  • Craft clear concise messaging for various marketing channels and buyer personas.
  • Drive product launches and feature updates, collaborating with cross-functional teams.
  • Implement team rituals and streamline processes to improve visibility and operational efficiency.
  • Guide and enhance the career and skill development of direct reports.
  • Bachelor’s Degree or equivalent experience in relevant fields.
  • 8+ years of combined corporate strategy, product strategy, or product marketing.
  • 3+ years strategy experience in a marketing organization of at least 20 people or at a strategy consulting firm.
  • 5+ years of leadership experience, including developing and mentoring talent.
  • Demonstrated ability to leverage data and insights to inform strategy and drive marketing effectiveness.
  • Ability to synthesize complex insights into clear and actionable strategies.
  • Experience structuring analytical requests and interpreting analysis to guide decision making.
  • Hypothesis-driven approach to marketing, with an emphasis on testing, measuring, and learning.
  • Strong understanding of marketing principles, including product positioning, messaging, and competitive analysis.
  • Ability to work effectively with cross-functional teams.
  • Highly effective communicator who makes complex ideas easy to understand.
  • Skilled relationship-builder who can influence internal decision-makers.
  • Self-driven, motivated to help, and able to perform with minimal supervision.
  • Strong project management skills, with the ability to manage multiple initiatives and deadlines.
  • Experience in B2B and experience in the fleet or mobility space.
  • A culture of innovation, empowerment, decision-making, and accountability.
  • Comprehensive health and welfare benefits that serve the needs of you and your family.
  • Paid time-off programs (vacation, sick leave, and holidays).
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