The Sr Trade Marketing Manager leads the execution of the Go To Market Strategy for their channel. The individual translates the Brand & Innovation strategy into external Category growth opportunities for their channel(s) and owns the 4Ps execution and enables the sales teams to deliver against them. The Sr Trade Marketing Manager also guides the Brand innovation team to solve for the needs of the market by conducting clear analysis of the category and competitive opportunities in their channel(s). For some specific channels, the Sr Trade Marketing Manager will design and execute shopper marketing programs.