Wella International Operations Switzerlandposted 18 days ago
$120,000 - $140,000/Yr
Full-time • Manager
New York, NY
Health and Personal Care Retailers

About the position

The Sr Trade Marketing Manager leads the execution of the Go To Market Strategy for their channel. The individual translates the Brand & Innovation strategy into external Category growth opportunities for their channel(s) and owns the 4Ps execution and enables the sales teams to deliver against them. The Sr Trade Marketing Manager also guides the Brand innovation team to solve for the needs of the market by conducting clear analysis of the category and competitive opportunities in their channel(s). For some specific channels, the Sr Trade Marketing Manager will design and execute shopper marketing programs.

Responsibilities

  • Analyzes the business and 4Ps to define the key business drivers in your channels for the Category
  • Defines the Category Growth platform and relevant and stretch 4Ps KPIs
  • Takes the 4Ps principles from the brand (local success model) and creates channel specific strategy to deliver against KPIs
  • Designs cross-functional engagement strategies for subject matter expert topics
  • Delivers best in class innovation launch at your retailer leveraging all levers and best in class sales enabling tools (Concept Sell, Sales engagement plan, Seasonal materials, etc.)
  • Delivers consistent customer/competitive understanding and update Brand team
  • Designs and executes all shopper marketing program across brands
  • Partners, challenges, and pushes cross functional teams to deliver better outcomes together

Requirements

  • Bachelor's degree in Business, Marketing, or related fields
  • 5+ years' prior experience in consumer package goods sales / trade marketing environment
  • US Market/channel experience
  • Previous experience in CPG industry
  • Strategic thinking - understands rationale and business drivers to build recommendations
  • Ability to pivot and adjust; Being able to move from Strategy to Detailed and flawless execution at the same time for complicated channels and ways of working
  • Proactive and Solution Oriented approach - takes initiative to do what's needed for the business; Manages what is within control to achieve best results while striving for continuous improvement
  • Agile with numbers, reports, and problem solving; leverages/creates data for informed decisions, applies growth mindset
  • Able to step back to understand the big picture and what dedicated actions will drive most value
  • Effective communication skills; Strong presentation skills

Benefits

  • Health insurance
  • Life and disability insurance
  • 401(k) retirement plan
  • Paid holidays
  • Paid time off (PTO)
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