Sr. Marketing Analyst

UBLIC SERVICES, INC. • Phoenix, AZ

2d

About The Position

The Sr. Marketing Analyst manages quarterly, tactical marketing plans for the Republic Services marketing team. This role is a project driven role that will be accountable for performing competitor and industry research; and coordinating with advertising agencies, marketing operations and regional marketing teams in the production of print, digital and broadcast advertising tactics that drive customer acquisition and retention.

Requirements

• Minimum of 4 years of brand/marketing experience with an agency or in-house agency/team, working in brand strategy, account management, media, or planning.
• B2B and B2C marketing experience.
• Experience managing enterprise software platforms for print and digital assets.

Responsibilities

• Owns the management, refinement and organizational systems integration of Brand Center, Republic Services centralized repository for corporate and field brand, sales, and operational materials.
• Manages system vendor, ensuring system updates are made, tested, and updated on time and on budget.
• Manages printing/fulfilment partner relationship and oversees their integration into our software applications.
• Collaborates with brand, marketing, sales, communications, creative services and field marketing partners to design/update sales and marketing materials on Brand Center.
• Owns and leads external partner relationships outside of marketing function on design, creation and updates to operational materials.
• Ensures marketing, sales and operational materials are on brand and contribute to helping us achieve our business goals.
• Owns the management, creation, integration and implementation of self-service tools for corporate and field marketing into the Brand Center platform.
• Surveys key stakeholders on self-service tool requirements
• Drives broad stakeholder group to consensus and owns project plan.
• Leads and oversee self-service tool additions from concept to launch.
• Serves as an administrator on our enterprise-wide digital asset management platform, supporting the Manager of Brand Content & Design and Sr. Manager, Corporate Brand.
• Oversees and supports platform uploading, tagging, and categorization of assets.
• Collaborates with IT to manage the coordination of permissions/access rights.
• Trains, educates and provides guidance to platform users to help maximize the effectiveness of the DAM to meet their needs.
• Provides support to marketing leadership and assists with executing tactical marketing projects
• Maintains internal communications for marketing initiatives to effectively communicate programs to internal audiences and ensure their success in the field.
• Facilitates tracking mechanisms and campaign measurements - response rates, sales and return on investment analysis for key marketing programs.
• Collaborates with marketing leadership on the creation and development of relevant brand and marketing communication to educate and inform colleagues across the enterprise.
• Performs other job-related duties as assigned or apparent.

Benefits

• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
• Paid Time Off (PTO)
• Benefits: https://jobs.republicservices.com/us/en/about-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed