Sr. Marketing Analytics Manager

SelectQuote, Inc. • Overland Park, KS

1d

About The Position

SelectQuote is seeking a Senior Marketing Analytics Manager to lead measurement strategy governance and reporting across our digital properties. This role owns the accuracy and usefulness of our web analytics ecosystem with a strong focus on lead generation attribution traffic quality/classification and conversion funnel optimization. The ideal candidate is hands-on in Google Analytics 360 (GA4 360) Google Tag Manager and Fullstory and can translate complex user and performance data into clear recommendations for executives and channel owners.

Requirements

• Measurement architecture and governance.
• Funnel analysis and conversion optimization.
• Traffic classification attribution troubleshooting and data quality controls.
• Stakeholder storytelling and executive communication.
• Project management and cross-functional delivery.
• Documentation discipline (tracking plans data dictionaries change logs).
• Proven ability to create executive-ready reporting and storytelling that drives decisions (not just dashboards).
• Strong analytical skills: hypothesis-driven analysis statistical thinking for tests and ability to distinguish signal vs noise.
• Excellent stakeholder management and communication skills; able to work cross-functionally with Marketing Product Engineering and Compliance/Legal when needed.
• Bachelor’s degree in a quantitative or business discipline (Marketing Analytics Business Finance Economics Statistics Computer Science or related).
• 5+ years in digital analytics / web analytics / website measurement roles (lead gen or performance marketing environments strongly preferred).
• Deep hands-on expertise with Google Analytics 360 (GA4 360): event-based measurement design conversion configuration explorations audiences channel groupings and troubleshooting discrepancies.
• Advanced experience with Google Tag Manager: data layer requirements event instrumentation debugging (Tag Assistant/DevTools) and disciplined QA/release practices.
• Fullstory expertise: funnels/conversions segmentation dashboards session replay analysis and privacy controls (masking/suppression).

Nice To Haves

• Google Analytics certification (or equivalent) strongly preferred.

Responsibilities

• Own the end-to-end GA4 360 measurement strategy: event taxonomy conversion definitions attribution logic and governance for lead generation journeys (including SPA measurement and cross-domain flows).
• Lead implementation and ongoing administration of GA4 360 across web properties including account/property configuration data streams key events audiences custom dimensions/metrics and channel grouping/traffic classification.
• Partner with Engineering/Product to implement and maintain Google Tag Manager (client-side) tagging standards data layer requirements and QA practices; create and manage a release/validation process for tracking changes.
• Maintain data quality by identifying and mitigating data integrity risks (bot/monitoring traffic self-referrals duplicate events misfires UTM/GCLID/MSCLKID handling cookie/consent impacts).
• Design and maintain reporting suites for executive leadership and channel teams (GA explorations Looker Studio and/or BI dashboards) with clear narratives drivers and recommended actions.
• Leverage GA4 360 exports/integrations (e.g. BigQuery export and data joins) to enable deeper funnel analysis cohort analysis and conversion/lead quality reporting when native UI is insufficient.
• Serve as Fullstory SME and platform owner: configure privacy settings/masking create and maintain funnels segments dashboards and alerts; provide actionable insights from session replay heatmaps and frustration signals.
• Translate Fullstory behavioral findings into prioritized CRO hypotheses and work with stakeholders to design measure and interpret A/B and multivariate tests (and/or personalization initiatives).
• Build standardized analysis templates: funnel diagnostics landing page performance form performance device/browser issue analysis and traffic quality investigations.
• Train and enable marketing and product partners on GA4 360 and Fullstory best practices data definitions and how to self-serve common insights.
• Stay current on privacy and measurement shifts (e.g. consent-aware measurement browser changes) and recommend practical solutions that preserve decision-grade data.

Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan and Employer match contribution with Profit Share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program
• Incentive Plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level