Sr Marketing Associate - Brand (Barbie)

About the position

This role supports the Manager, Global Brand Marketing, with a focus on developing and executing marketing strategies and launch plans that engage shoppers, foster meaningful connections with parents, and advance Barbie's social impact mission.

Responsibilities

• Partner with the Manager, Parent & Social Impact Initiatives, to build global marketing plans aligned with Barbie's brand purpose and key social impact pillars.
• Develop compelling marketing decks and communications to inspire and inform cross-functional partners and regional marketing teams.
• Conduct ongoing analysis of initiative performance, providing insights to refine strategies for maximum parent engagement and measurable social outcomes.
• Contribute to the creation of marketing strategies and tactics grounded in consumer insights, parent needs, and societal trends.
• Stay informed about industry best practices, social responsibility trends, and competitor programs to identify new opportunities for Barbie to lead in positive change.
• Collaborate closely with global product development, corporate social responsibility, PR, regional marketing, and other stakeholders to ensure seamless execution of parent- and impact-focused campaigns.
• Partner with the global product marketing team to assess the brand and social ROI of programs, building recap reports with measurable outcomes.
• Act as a liaison between the brand marketing team and other departments to align objectives, share insights, and maintain consistent communication.
• Cultivate strong relationships with internal and external partners to drive collaboration and ensure a unified approach to advancing Barbie's brand purpose and engaging with parents/shoppers.
• Support the end-to-end project management of parent engagement and social impact campaigns, from concept development to execution and impact measurement.
• Maintain operational excellence through clear communication of current and upcoming global marketing needs to cross-functional and regional teams.
• Align with partners to track project timelines, ensuring all deliverables are met on schedule and within budget.
• Distribute campaign materials, collect feedback from stakeholders, and consolidate responses for actionable improvements.

Requirements

• Bachelor's degree in Marketing/Business/Communications or related preferred
• Minimum of 3 years Marketing experience
• Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
• Must be comfortable presenting to large audiences
• Demonstrated leadership, project management and strategic thinking skills
• Ability to handle a high volume of work while maintaining accuracy and attention to detail
• Strong time management, planning and project execution skills
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint
• Studio/entertainment industry experience preferred
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential