About the position
The Sr. cross channel analyst is a marketing generalist who supports the CMO function for Wayfair Canada, specifically to drive performance marketing success. This person is the resident expert on marketing channel performance for the brands, steers the marketing strategic planning process (i.e., forecasting and roadmap collaboration), and leads the thinking on multi-channel marketing strategies (e.g, targeting) that improve channel effectiveness and customers health.
Responsibilities
- Own the marketing performance narrative in all formal and informal touchpoints.
- Execute deep-dive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to department leadership.
- Own all formal reporting.
- Serve as strategic thought partner to marketing channel teams with a deep understanding of the full marketing funnel.
- Hold individual channels accountable for test rigor and business results.
- Draw connections across channel roadmaps (e.g., between prospecting & email) to improve overall customer experience.
- Drive the ad spend forecasting process with the channel leads to ladder up into the broader quarterly P&L process.
- Lead the monitoring and management of performance metrics against the forecast.
- Support investigation into cross-channel levers (e.g., personalization, targeting, retargeting) to improve customer growth/customer health.
- Serve as a project manager for complex multi-channel projects, ensuring scalability/sustainability of initiatives, knowledge-sharing and impactful results.
Requirements
- 3+ years of experience in a performance marketing role.
- Strong analytical skills with experience using tools such as SQL and Looker.
- Experience developing roadmaps and informing marketing strategies.
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong verbal and written communication skills, with an ability to tailor updates to the appropriate audience.
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment.
