About the position
At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. The Senior Global Marketing Director, Market Development for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the General Manager of the Renal Denervation (RDN) business and is a key member of the RDN Therapy Leadership Team. Medtronic’s CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populations—creates a dynamic and synergistic opportunity for growth. We are seeking a Senior Marketing Director to lead the RDN Global Market Development Team. This team will drive the global market development strategy, aligned to our customer funnel, the goal of this team is to expand therapy awareness and adoption. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally. As the global leader in the RDN field, Medtronic is poised to create a multi-billion-dollar market globally within the next five years. The innovative Symplicity blood pressure procedure helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. With high blood pressure affecting one-third to one-half of adults worldwide, this therapy addresses a critical global health challenge. Join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe.
Responsibilities
- Define and prioritize market development strategies to address key barriers and expand therapy adoption.
- Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
- Build regional market development capabilities, including team expansion and resource allocation.
- Lead the development and execution of comprehensive digital marketing strategies to drive engagement, education, and conversion among referral physicians and patient populations.
- Define and oversee omnichannel campaigns that align with business objectives and resonate with both clinical and consumer audiences.
- Collaborate with executive leadership, commercial teams, and clinical stakeholders to ensure digital initiatives support referral growth, patient acquisition, and brand awareness.
- Champion data-driven decision-making, leveraging analytics, CRM insights, and digital behavior data to optimize targeting, personalization, and campaign performance.
- Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
- Manage digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
- Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
- Prioritize and engage with key audiences to align execution plans with stakeholder needs.
- Build partnerships with regional societies and key opinion leaders to drive awareness and credibility.
- Liaise across global and regional teams to ensure alignment, resource maximization, and accelerated execution.
- Lead and develop a high-performing field-based Market Development team to drive physician referral growth, patient access, and market expansion for RDN across the U.S.
- Collaborate cross-functionally with Sales, Marketing, and Medical Affairs to align field strategies with national business objectives and ensure consistent, impactful customer engagement.
- Leverage field insights and performance metrics to refine strategy, optimize resource deployment, and accelerate adoption in priority markets.
- Foster a culture of excellence by recruiting, coaching, and developing top talent.
Requirements
- Bachelor's Degree
- 15+ years of experience in market development and/or marketing or program development work (10+ years of managerial experience) or advanced degree with a minimum of 13 years relevant experience, minimum 10 years of managerial experience.
- Experience in the pharma &/or medical device industry.
- Ability to travel up to 35% of the time.
Nice-to-haves
- MBA or Master's in Business, Hospital Administration, Nursing, or Life Science.
- Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired.
- Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking.
- Experience leading a high performing team.
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan
