Sr Marketing Manager Performance Media + Digital

Chapter Aesthetic Studio•Chicago, IL

1d•$130,000 - $150,000

About The Position

Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be. We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities. Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with. As a reflection of current needs and planned growth, we are excited to offer the opportunity to join our team as the Senior Manager, Performance Media + Digital. The Senior Manager, Performance Media + Digitalwill lead strategy and execution across paid social, paid search, and web optimization. This is a critical revenue-generating role responsible for scaling efficient acquisition, optimizing conversion, and delivering measurable business growth. We’re looking for a strategic and data-driven leader who is equally comfortable setting channel vision and rolling up their sleeves to manage campaigns, analyze performance, and unlock new growth levers. This leader combines strategic thinking with deep platform fluency and hands-on execution. They are in the platforms daily — reviewing performance, directing the agency on executions & optimizations, refining audience strategies, and accelerating test-and-learn cycles. Paid media is a critical acquisition engine for the business, and this role is directly accountable for driving revenue, improving efficiency, and unlocking scalable growth. The ideal candidate moves quickly, thinks analytically, and grounds decisions and strategies on insights and business impact.

Requirements

8+ years of experience in paid media, performance/digital marketing, growth marketing, or related fields.
Demonstrated success managing paid social and paid search at scale with direct accountability for revenue and efficiency metrics.
Deep understanding of digital funnel metrics including CAC, ROAS, LTV, CVR, AOV
Experience managing significant media budgets and optimizing across platforms (e.g., Meta, Google, YouTube).
Strong understanding of website performance drivers including conversion rate optimization (CRO), landing page strategy, site health, and the interplay between paid media, organic search, and on-site experience.
Agency management experience
Strong analytical capability; highly proficient in performance reporting and testing frameworks

Nice To Haves

Industry experience in beauty, wellness, ecommerce, or consumer services preferred but not required.
Core Competencies
Strategic & Analytical Thinking: Ability to define growth opportunities, build frameworks, and interpret complex data to drive action.
Customer-Centric Mindset: Deep understanding of consumer behavior, segmentation, and lifecycle dynamics to drive personalized engagement strategies.
Innovation & Experimentation: Passion for testing, iteration, and continuous improvement.
Accountability & Results Orientation: Self‑directed and comfortable with ambiguity; drives impact through disciplined execution and a focus on measurable results.
Executional Excellence: Skilled at operationalizing strategy, building processes, and ensuring follow-through across teams.
Cross-Functional Leadership and Collaboration: Strong communication and influence skills; able to align stakeholders, drive integrated workstreams, and work collaboratively across marketing, creative, and field teams.

Responsibilities

Drive strategy and execution for paid social and paid search, driving efficient acquisition, traffic, and revenue growth
Develop channel-specific roadmaps inclusive of audience strategy, testing frameworks, and funnel optimization
Manage media budgets and allocation across channels, optimizing to CAC, ROAS, and other core performance KPIs to drive incremental scale and efficiency
Continually monitor performance, proactively identifying trends, risks, and opportunities
Translate data into clear, actionable insights and recommendations that inform investment decisions and campaign evolution
Own performance-focused web optimization strategy and executions, partnering with tech and content teams to improve site experience, on-site engagement, conversion, and revenue per visitor
Drive campaign landing page strategy to ensure alignment between ad creative, messaging, and on-site experience to drive conversion
Build and maintain a robust experimentation roadmap across media and web/digital pages to continuously improve performance
Lead SEO strategy across technical, on-page, and content optimization to drive high-intent organic traffic growth
Align paid search insights with SEO strategy to capitalize on high-performing keywords and content opportunities.
Provide performance insights that inform broader marketing and campaign strategies
Ensure media strategy is tightly aligned with promotional calendars and integrated campaigns
Serve as the digital performance subject matter expert across cross-functional planning conversations.
Lead day-to-day management of paid media agency, ensuring alignment to business goals, KPIs, and budget targets
Set clear performance expectations and hold partners accountable to efficiency and growth metrics
Evaluate agency strategy, media plans, testing roadmaps, and reporting to ensure rigor, innovation, and continuous optimization
Drive weekly and monthly performance recaps, translating insights into actionable next steps