About the position
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. As a Sr Marketing Manager, you will take the lead on our B2B and B2C campaign strategies. In this pivotal role, you’ll work closely with teams to build a demand gen pipeline for sales as well as bridge students with job training programs. Your expertise in performance marketing and strategic attitude will play a crucial role in generating high-quality leads for our sales team and ensuring the success of our student recruitment campaigns. This isn’t a role with rigid playbooks. We thrive on creativity, curiosity, and data. You’ll work closely with the Head of Marketing and collaborate across sales, operations, product, content, and agency teams.
Responsibilities
- Lead the development and execution of our Account-Based Marketing (ABM) strategy
- Design and run lead generation campaigns to drive top- and mid-funnel growth
- Collaborate closely with the sales team to align on target accounts and understand buyer journeys
- Partner with the content team to ensure campaigns deliver the right message at the right time
- Help maintain a healthy sales pipeline through strategic marketing initiatives
- Lead full-funnel B2C marketing campaigns to drive student enrollment in training programs
- Develop and manage multi-channel media plans across platforms like paid search, social media, programmatic, and connected TV (CTV)
- Analyze campaign performance data to continuously optimize and refine marketing strategies
- Build and maintain strong relationships with employer and training program partners
- Understand partner needs and align marketing efforts to attract ideal candidates
Requirements
- 6–10 years of experience in performance marketing or demand generation
- Proven track record in both B2C and B2B marketing environments
- Demonstrated ability to manage budgets, agency relationships, and campaign performance
- Strong analytical mindset with a passion for using data to drive decisions
- Independent thinker with sound judgment and a proactive approach to problem-solving
- Comfortable experimenting, iterating, and learning from both wins and failures
- Collaborative team player who communicates with confidence and clarity
- Creative problem-solver who brings fresh ideas and strategic thinking to the table
- Motivated by impact and driven to help others succeed
- Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
Benefits
- Comprehensive and rewarding Total Rewards package
- Incentive compensation program beyond base pay range
