Sr. Marketing Manager - Specimen Management #ESF7669

ExpertHiring•Franklin Lakes, NJ

About The Position

Our client is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. They are one of the largest global medical technology companies in the world. Its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency Career advancement, well liked management Autonomy in the workplace If this sounds interesting, let's talk! What you will be doing: Lead all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities. Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement. Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention. Build and execute annual and long-term marketing strategies, including pricing, positioning, branding, and resource allocation, leveraging data-driven insights and BD's marketing excellence framework. Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision. Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace. Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles. Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders. Travel domestically up to 30%.

Requirements

Bachelor's degree required; MBA preferred.
Minimum 7 years of business experience, including 5+ years in marketing or product management required.
Healthcare or life sciences marketing experience preferred.
Depth of marketing expertise in segmentation and lifecycle management experience required.
Product launch planning/execution experience strongly preferred.
Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required.
Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required.
Demonstrated creativity in marketing tactics and problem-solving required.
Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.
Excellent oral and written communication skills required.
Track record of continuous learning and adaptability required.
5+ years of product marketing management needed within a regulated industry.
Healthcare or life sciences product marketing experience preferred but food or chemical industry experience will be considered.
Must have experience with marketing segmentation and product lifecycle management experience required.
Candidates who have mainly promotional material, campaign, or digital marketing experience are not a fit for this role.

Nice To Haves

MBA preferred.
Healthcare or life sciences marketing experience preferred.
Product launch planning/execution experience strongly preferred.
Healthcare or life sciences product marketing experience preferred but food or chemical industry experience will be considered.

Responsibilities

Lead all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities.
Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement.
Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention.
Build and execute annual and long-term marketing strategies, including pricing, positioning, branding, and resource allocation, leveraging data-driven insights and BD's marketing excellence framework.
Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision.
Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace.
Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles.
Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders.
Travel domestically up to 30%.