About the position
At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations. The Cardiac Rhythm Management (CRM) integrated operating unit tirelessly strives to improve and save the lives of people around the world who are living with cardiac arrhythmias. Our industry leading portfolio is comprised of pacemakers, defibrillators, and implantable cardiac monitors – all of which transmit data to programmers and patient device monitors. This data is then used to help clinicians make informed decisions about how to best treat patients over the lifetime of the device. We are hiring a passionate, fast-paced, and strategic Marketing Specialist to lead the creation and execution of marketing plans to effectively communicate the value of Medtronic’s Remote Monitor portfolio to patients, clinicians, and our field-based teams.
Responsibilities
- Develop and execute comprehensive product marketing and communications plans across multiple channels including promotional activities, digital media, campaigns, and sales initiatives.
- Articulate return on marketing investment of programs and tactics, tracking metrics and optimizing performance.
- Act as a consultant for the Patient Care Systems Functional Unit to guide decisions related to customer preferences, messaging, market needs, and patient monitoring business strategy.
- Develop KOL relationships, lead customer meetings, and gain physician input to build advocates and influence CRM remote monitoring strategy.
- Support the development of programs to educate and train physicians, hospital personnel, and Medtronic staff on product utilization.
- Collaborate with global and regional partners to communicate marketing programs, launch timelines, and opportunities for best practice sharing.
- Present to key members of the leadership team around marketing initiative status, product launch metrics, and opportunities for growth.
- Monitor adoption trends and make recommendations for deeper penetration by partnering with US business leaders.
Requirements
- Bachelor's degree required.
- Minimum of 4 years of relevant experience in marketing in medical device or pharmaceutical industry.
- 2 years with an advanced degree.
Nice-to-haves
- MBA
- Excellent written, verbal, and interpersonal communication skills.
- Experience translating business objectives into effective marketing initiatives.
- Ability to balance a portfolio of products and drive multiple successful initiatives simultaneously.
- Strong ability to analyze complex data and market trends.
- Good working knowledge of office suite software such as Excel and PowerPoint.
- Proven ability to lead and influence cross-functional teams.
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
