Sr. Marketing Specialist

INTEK PLASTICS LLC • Hastings, MN

23h • Hybrid

About The Position

Are you a strategic, creative, and data‑driven marketer looking to make a measurable impact? Join our team as a Senior Marketing Specialist, where you’ll lead high‑visibility initiatives that fuel growth, strengthen our brand, and drive customer engagement across the B2B manufacturing sector.

In this highly collaborative role, you’ll take ownership of diverse marketing programs — from trade shows and digital campaigns to content development, social media, and website optimization. If you're passionate about bringing marketing strategy to life and enjoy working in an innovative industrial environment, we’d love to meet you.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of marketing experience, preferably in B2B manufacturing or industrial markets
• Strong verbal and written communication skills
• Proficiency in Microsoft Office Suite
• Self‑motivated, data‑driven, and committed to quality
• Excellent analytical and problem-solving abilities
• Ability to occasionally lift 25 lbs. (and rarely up to 50 lbs.)
• Ability to stand, walk, bend, reach, and move throughout an 8+ hour workday
• Valid driver’s license with acceptable motor vehicle record
• Travel up to 25%
• Regular, reliable attendance is essential

Responsibilities

• Lead and execute marketing initiatives across multiple channels
• Plan and manage all pre‑show, onsite, and post‑show activities
• Coordinate booth design, logistics, and promotional materials
• Maximize ROI through targeted campaigns and lead-generation efforts
• Develop and update brochures, presentations, case studies, and sales tools
• Ensure brand alignment across all marketing materials
• Manage and update website content; optimize for SEO and user experience
• Lead social media strategy and engagement (LinkedIn and other platforms)
• Create digital campaigns to drive awareness and generate qualified leads
• Write blog posts, case studies, newsletters, and thought‑leadership content
• Partner with Sales to align campaigns with pipeline goals
• Support email marketing and automated workflows
• Maintain consistent brand messaging across channels
• Conduct market research and competitive analysis
• Deliver insights and performance analytics to guide decision-making
• Coordinate with external vendors, printers, and agencies
• Manage budgets for trade shows, advertising, and campaigns
• Support internal branding and employee engagement initiatives
• Gather customer testimonials and develop case studies

Benefits

• Opportunity to make a significant impact in a growing B2B organization
• Collaborative, supportive team culture
• Variety in daily work — no two days look the same
• Ability to drive strategy and own meaningful marketing initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level