Sr Marketing Specialist (Medical Communications) -US -East Coast

Thermo Fisher Scientific•Wilmington, NC

2d•Onsite

About The Position

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. DESCRIPTION: As a Sr Marketing Specialist at Thermo Fisher Scientific, you'll develop impactful marketing initiatives to enable our mission of making the world healthier, cleaner and safer. In this role, you'll develop and execute strategic marketing campaigns across multiple channels while collaborating with cross-functional teams to achieve business objectives. You'll apply data-driven insights to optimize campaign performance and deliver measurable results that drive revenue growth and customer engagement. The role offers opportunities to work with advanced marketing technologies while contributing to meaningful scientific advancement through effective marketing communications.

Requirements

Advanced Degree plus 3 years of experience, or bachelor’s degree plus 5 years of experience, preferably in scientific, healthcare or B2B industries
Digital marketing expertise across multiple channels (email, social, web, search)
Demonstrated ability to develop and execute integrated marketing campaigns and programs
Proficiency with marketing automation platforms (e.g. Eloqua, Adobe, Marketo) and CRM systems
Advanced analytical skills with ability to derive insights from campaign data and metrics
Experience with project management tools and methodologies
Strong collaboration and communication skills for working with cross-functional teams
Ability to manage multiple projects simultaneously while meeting deadlines
Excellent writing and content development capabilities
Knowledge of marketing compliance and brand guidelines
Demonstrated success achieving marketing KPIs and business results
Ability to stay current with emerging marketing trends and technologies
Strong presentation and stakeholder management abilities
Travel may be required (10-15%)

Nice To Haves

Preferred Fields of Study: Marketing, Business, Communications, Life Sciences or related field
Marketing certifications valued (e.g. Digital Marketing, Marketing Automation, Analytics)

Responsibilities

In collaboration with the Global Market Development Director, support the development and execution of differentiated B2B marketing programs for Medical Communications and PFDS business solutions
Contribute to marketing plans aligned to business priorities, supporting campaign execution within approved budgets
Assist in developing and refining value propositions, messaging frameworks, and positioning documents for commercial communications
Develop foundational commercial materials and selling collateral to support the field organization
Help translate customer needs and pain points into compelling marketing messaging
Execute integrated marketing campaigns across digital and traditional channels (email, web, social, search, events)
Manage day-to-day campaign activities, timelines, and deliverables in alignment with agreed marketing plans
Monitor KPIs and campaign performance metrics; analyze results and recommend optimizations in collaboration with stakeholders
Partner with internal marketing verticals (Content, Marketing Technology & Operations, ABM, Brand Execution) and external agencies to develop and launch campaigns
Support brand presence and campaign activation at major conferences and industry events