Sr. Merch Brand Manager - Temp

Warner Music•Los Angeles, CA

3d•Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: WMX, Warner Music Group’s culture-driving media, creative content, and artist services’ division, sets a new standard for artists, advertisers, and fans through world class experiences, award-winning creative content, and industry leading audience insights. We work closely with labels and artist to execute their vision and bring their brands to life through merchandise. The Brand Merchandising group for WMX is responsible for delivering the overall Go to Market strategy for the merchandise business, including D2C, tour and retail. This group tailors individual plans for artists as an extension of their brands along with hitting our revenue goals and also maintaining a profitable business. We also work with all the labels within Warner Music Group to help deliver best-in-class merchandise business. Your role: As Brand Manager, you are responsible for creating the Go to Market and product strategy for a roster of artist (by label group) including ecommerce, tour and retail. Your job is to execute the product line with the creative and production teams to hit the goals of all the commercial channels, but also maintaining the artist creative and brand in the product. You will be required to maintain the budget and revenue targets for your roster of artist as well.

Requirements

Bachelors Degree
3+ years experience in merchandise experience
Has previously worked with artist managers and/or major label
Great Communication Skills
Has managed a P&L
Thrive in a very time-sensitive, deadline-meeting capacity
Ability to adapt smoothly to shifting priorities
Responsible with sensitive/confidential info
Available to work outside of standard work hours for time-sensitive business needs

Nice To Haves

You have a passion for music and entertainment
Have photoshop experience
Have experience with ecommerce and tour merchandise
Experience with excel
Experience with power point
Ability to multi-task

Responsibilities

Account Management Foster and maintain close, positive relationships with artist and artist management
Understand the artist’s needs, resolve their issues, ensure a high level of client satisfaction, and grow their business
Primary point of contact for all artist communications.
Own the relationship from start to finish, ensuring a personalized and proactive approach to all interactions
Act as a point of contact for problem resolution, ensure any issues are addressed promptly and effectively across all departments
Drive / Manage artist approvals. Including, but not limited to: Art Products & Product Mix Tour Budget Retail Opportunities Licensing Opportunities Other Business Opportunities
Lead all key business operations meetings: Monthly Label Meeting QBR Artist Profile & Calendar - Develop and maintain artist dashboard/report that tracks KPIs/metrics, key activities, dates/events Contact Management- keep contact information for key members of the artist’s team up to date Activity Management Attend first show of the tour Attend all local shows Keep a log of all communication w/ artist / artist team
Strategic Planning & Execution Oversee and develop artist opportunities across all relevant business lines to drive revenue and maximize fan engagement, work with sales channels to execute
Convey the artist’s vision, expectations, needs, and feedback to the relevant internal teams
Facilitate communication and coordination between different departments to ensure a cohesive approach to releases/campaigns
Develop the product mix and promotions for the Go to Market plan
Work with marketing team to plan, develop, and implement merchandise marketing campaigns
Oversee the strategic execution across all teams/departments
Budget/P&L Management Understand and monitor the artist’s budget / P&L Shared accountability w/ sales channels on budget / cost margin targets, selling price, etc Ensure budget targets are met
Product Development Keep up to date on the latest trends / production technologies, etc Ensure products meet cost margins targets Work with Collaborate commercial channel teams to determine the product assortment and develop the product lines Provide POV / recommendation on product selection to management
Creative Work with artists to form creative strategies and write creative brief Submit art request w/ creative brief to art team Ensure creative/designs are in lined with creative brief