Sr. Online Marketing Manager

About the position

As a Sr. Online Marketing Manager, you'll lead paid search and social campaigns across our legal and automotive verticals. You'll own strategy and execution, driving growth through smart bidding, targeting, creative, and testing. You'll partner with product and business teams on CRO, A/B testing, and audience development to unlock new revenue opportunities. You'll manage and analyze campaign reporting to ensure performance aligns with business goals. We value strategic experimentation—you'll be expected to test, learn, and scale high-impact initiatives in collaboration with a seasoned marketing team.

Responsibilities

• Own the strategy, implementation, and performance of paid search and social campaigns to drive sustainable, scalable growth across the organization
• Set and achieve revenue and ROI targets, aligning digital marketing goals with broader business objectives
• Lead in-depth analysis of campaign data to inform strategic optimizations and uncover new growth opportunities
• Collaborate with product, analytics, and design teams to execute A/B tests and conversion rate optimization (CRO) initiatives
• Identify and create new digital acquisition opportunities by collaborating with key business stakeholders
• Pilot and scale media strategies and tactics to find innovative ways to drive campaign performance
• Present actionable insights and performance updates to senior leadership, translating details into business impact
• Develop a comprehensive understanding of the website's architecture and data flow to enhance campaign effectiveness

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in performance marketing with a strong emphasis on paid search, display, and paid social
• Advanced proficiency in tools such as Microsoft Excel, Google Analytics, Google Ads, Facebook Ads Manager, and other marketing platforms
• Proven success in managing and scaling high-budget campaigns with measurable business impact
• Strong analytical and quantitative skills; ability to synthesize complex data into clear, strategic recommendations
• Experience with conversion rate optimization and A/B testing programs
• Excellent communication and stakeholder management skills; ability to influence cross-functional teams and leadership

Benefits

• Health insurance options such as medical, dental, and vision coverage
• Flexible spending accounts (FSA) for medical and dependent care
• Short-term and long-term disability insurance
• Life and AD&D insurance
• 401(k) retirement savings plan with a company match
• Paid time off (PTO)
• Paid holidays
• Commuter benefits
• Access to Employee Assistance Program (EAP) and well-being coaching services
• Voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services