Sr. Partner Marketing Manager

SentinelOne

63d

About The Position

At SentinelOne, we’re redefining cybersecurity by pushing the limits of what’s possible—leveraging AI-powered, data-driven innovation to stay ahead of tomorrow’s threats. From building industry-leading products to cultivating an exceptional company culture, our core values guide everything we do. We’re looking for passionate individuals who thrive in collaborative environments and are eager to drive impact. If you’re excited about solving complex challenges in bold, innovative ways, we’d love to connect with you. The Sr. Partner Marketing Manager is a strategic leader responsible for setting the GTM strategy and managing the end-to-end marketing relationship with assigned reseller partners and distributors across North America. This role is accountable for maximizing pipeline generation and revenue potential through meticulous planning, execution, and measurement. You will act as the central marketing point of contact, driving both partner-led and SentinelOne-led joint marketing initiatives from strategy conception through pipeline inspection, requiring deep collaboration with both internal and external sales and marketing teams.

Requirements

10 years of experience in B2B marketing, preferably within cybersecurity.
Proven track record of developing and executing successful partner marketing campaigns
Familiarity with partner co-marketing strategies and MDF program usage.
Strong understanding of partner ecosystems and go-to-market strategies.
Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders.
Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Proficiency in marketing tools and platforms such as Impartner, GlassHive, Salesforce, or similar.
Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.
Self-motivated, with a results-driven approach and the ability to work independently.
Creative thinker with a collaborative mindset.
Strong project management skills and attention to detail.
Knowledge of current trends and challenges within partner ecosystems.

Nice To Haves

Multilingual preferred

Responsibilities

Create strategic quarterly and annual business plans with assigned partners.
Articulate business goals and actively drive account mapping, joint programs, and enablement in close partnership with the National Partner Manager (NPM) and Field Marketing Manager (FMM).
Proactively identify and execute Go-to-Market (GTM) opportunities and joint marketing programs designed to accelerate pipeline growth and maximize ROI.
Present quarterly plan to internal and partner executives with focus on business outcomes.
Own the full campaign lifecycle—from ideation and budgeting through execution and reporting—for both partner-led and SentinelOne-led events and programs.
Lead cross-functional and regional planning sessions to ensure marketing activities are fully aligned with regional sales priorities and goals.
Develop a tight interlock with global partner marketing, field marketing, and partner managers to deliver one plan aligned to regional sales goals.
Own the management of Market Development Funds (MDF), including securing approvals, ensuring compliance, and maximizing the return on investment.
Drive timely and accurate Proof of Performance (POP) collection, including list uploads and data cleansing, to enable sales follow-up and conduct regular pipeline inspection to measure effectiveness and lead conversion.
Develop and deliver a strategic point of view to the business on marketing performance through reporting on key metrics such as ROI, engagement with key named accounts, partners & Paladins (technical champions) enabled, and demonstrating the direct impact of marketing activities on joint partner pipeline.
Develop and manage partner enablement programs (e.g., floor days, call blitzes, training) to educate partner sales teams on our value proposition and latest campaigns while bringing the SentinelOne brand to life.
Maintain consistent and high-quality internal communication regarding partner activities, results, and opportunities, ensuring full visibility across sales and channel leadership.
15% travel expected

Benefits

Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
Unlimited PTO
Industry leading gender-neutral parental leave
Paid Company Holidays
Paid Sick Time
Employee stock purchase program
Disability and life insurance
Employee assistance program
Gym membership reimbursement
Cell phone reimbursement
Numerous company-sponsored events including regular happy hours and team building events