Marsposted 24 days ago
$133,067 - $182,958/Yr
Full-time • Senior
Hybrid • New York, NY
Ambulatory Health Care Services

About the position

The Sr. Portfolio Marketing Manager is responsible for key prioritized ranges with the Royal Canin brand, leading the segment towards aspirations to triple in size by 2030. As an owner of the Healthy Pet portfolio, the Healthy Pet Mktg Lead will craft the portfolio strategy, innovation roadmap (in partnership with global), new product designs & packaging review, 360 activation plan, and measure & track results.

Responsibilities

  • Sets the future ambition for the Priority Healthy Pet ranges, inclusive of size-of-prize and building blocks needed to hit financial goals and targets.
  • Drives innovation pipeline, product launch/disco, and range prioritization to deliver a plan to support growth goals for assigned ranges.
  • Leverages Mars frameworks to build holistic, 360-degree activation plans that span across marketing levers and teams, with specific KPIs that define success.
  • Acts as a transversal leader across Business Units to ensure stakeholders are aligned with regards to activation plans, financial results, and KPIs.
  • Identifies and communicates both financial and quantitative KPIs tied to ambition & vision, while holding cross-functional stakeholders accountable.

Requirements

  • Bachelor's degree in Marketing or related field required, MBA preferred.
  • 7+ years of experience in Marketing, Brand Management, Shopper Marketing.
  • Strong track record of developing and executing Brand visions and strategies.
  • Previous experience with innovation.
  • Strong knowledge of traditional Marketing, brief development, omnichannel strategies, and global collaboration.
  • Proven ability to develop and implement scalable frameworks that drive business growth.
  • Data-driven mindset with the ability to interpret complex insights and translate them into actionable strategies.
  • Strong stakeholder management and communication skills to influence and align cross-functional teams.
  • Experience managing agency relationships and governance.

Benefits

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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