News-posted 3 days ago
$135,000 - $165,000/Yr
Full-time • Senior
Hybrid • New York, NY
Broadcasting and Content Providers
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Dow Jones is seeking a Senior Product Manager to lead delivery across audience platforms, identity systems, and emerging ad formats within the Ad Platforms, Integrations & Privacy team. This role supports high-impact initiatives across deterministic targeting, identity enrichment, video advertising infrastructure, and newsletter monetization - all of which are central to Dow Jones' advertising and data strategy. The ideal candidate combines deep familiarity with data-driven ad platforms, cross-channel ad delivery, and scalable integration of first- and third-party data signals. This role requires strong technical fluency, system integration experience, and the ability to lead delivery across both Audience Enablement and Ad Format Development initiatives.

  • Serve as SPM for initiatives involving identity resolution, audience segmentation, and data onboarding.
  • Oversee integration of first- and third-party identity and signal providers (e.g., LiveRamp, UID2, internal ID graphs).
  • Partner with commercial and data science teams to define audience activation strategies and roadmap.
  • Lead delivery of scalable, privacy-compliant ad formats across surfaces including video (web/mobile) and email/newsletter platforms.
  • Collaborate with engineering to support VAST integrations, render pipelines, and creative review systems.
  • Align format enablement with monetization, personalization, and compliance requirements.
  • Coordinate technical delivery across systems supporting ad decisioning, identity match tables, and cross-channel frequency control.
  • Drive alignment between ad server configuration, consent systems, and data enrichment workflows.
  • Support experimentation and measurement strategies to validate format and audience impact.
  • Work closely with stakeholders in commercial, marketing, and ad operations to align on use cases and integrations.
  • Coordinate across product and engineering teams supporting newsletters, video platforms, and personalization systems.
  • Maintain clear, data-driven communication with senior leadership and cross-functional partners.
  • 7+ years of experience in audience data, identity, or ad product delivery roles.
  • Deep understanding of identity resolution, onboarding workflows, and privacy-preserving personalization.
  • Experience with VAST video ad delivery, email-based ad monetization, and ad format development.
  • Familiarity with ad tech systems (GAM, DMP/CDPs, consent tools, verification vendors).
  • Strong communication skills and ability to manage technical delivery across multiple surfaces and business lines.
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Education Benefits
  • Paid Maternity and Paternity Leave
  • Family Care Benefits
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program
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