Sr. Product Marketing Manager, Alliance

About the position

As the Senior Product Marketing Manager for Alliances, you’ll work with the go-to-market partner team to create and execute Illumio’s strategic technology and cloud partnership plans. Your work will accelerate co-sell motions, partner campaigns, joint value propositions, and field enablement—driving awareness and demand through Illumio’s growing partner ecosystem. This is a high-impact role for a strategic marketer who excels at storytelling, thrives in cross-functional environments, and is passionate about translating complex technology into differentiated joint solutions.

Responsibilities

• Own and evolve the joint messaging, positioning, and value propositions for key alliances and technology partners (e.g., AWS, Microsoft, Google Cloud NVIDA, Netskope, Wiz and Armis).
• Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral.
• Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams.
• Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels.
• Act as the primary marketing liaison to Business Development and Partner Sales teams.
• Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact.

Requirements

• 6–10 years of experience in product marketing, with at least 3 in partner or alliance-focused roles at a B2B SaaS or cybersecurity company.
• Proven success building and executing go-to-market plans with strategic technology partners.
• Strong storytelling, positioning, and messaging skills.
• Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners.
• Understanding of enterprise security buyers and the cybersecurity market landscape.

Nice-to-haves

• Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP).
• Familiarity with Zero Trust, segmentation, or breach containment strategies.
• MBA or advanced degree in Marketing, Business, or technical field.

Benefits

• Medical, Dental, Vision Coverage
• Health and Dependent Savings Accounts
• Life and Disability Programs
• Paid Parental Leave
• Voluntary Benefit Programs
• Company Sponsored Wellness Program
• Wellness Reimbursement Program
• Retirement Savings
• Equity Opportunities
• Paid time off and Paid Holidays
• Employee Incentive Program