Sr. Product Marketing Manager, Digital Experience Monitoring

About the position

Zscaler is looking for a Senior Product Marketing Manager to lead the go-to-market strategy for our Digital Experience Monitoring (DEM) solution. This role involves leading product marketing for the DEM product line, focusing on real-user experience, network path analysis, application responsiveness, and endpoint diagnostics. The successful candidate will develop differentiated positioning and messaging that connects digital performance to business outcomes for network operations, service desk, and security audiences. They will also translate technical features into compelling customer value, define buyer and user personas, and partner with product, engineering, and sales to drive go-to-market readiness.

Responsibilities

• Leading product marketing for the DEM product line, focusing on real-user experience, network path analysis, application responsiveness, and endpoint diagnostics.
• Developing differentiated positioning and messaging that connects digital performance to business outcomes for network operations, service desk, and security audiences.
• Translating technical features into compelling customer value, including latency visualization, network analysis, device telemetry, and SaaS performance insights.
• Defining buyer and user personas with an emphasis on hybrid work, secure access, and digital user experience use cases.
• Partnering with product, engineering, and sales to drive go-to-market readiness, including launches, competitive strategy, and enablement.

Requirements

• 6+ years of product marketing experience in digital experience monitoring, endpoint visibility, or full-stack observability platforms.
• Expertise in real user monitoring, synthetic monitoring, network path analysis, application telemetry, and device health insights.
• Proven experience marketing to or working with IT operations, digital workplace, or network engineering teams in mid-market or enterprise environments.
• Strong understanding of how digital experience affects workforce productivity, IT service quality, and end-user satisfaction.
• Ability to translate complex technical information into engaging and clear narratives for diverse audiences.

Nice-to-haves

• Strategic thinker with a track record of scaling high-potential products.
• Collaborative leader with experience influencing cross-functional teams in a matrixed environment.

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!