About the position
Amazon North America Stores is seeking a Sr. Product Marketing Manager to lead the strategy, development, and execution of engaging on-site marketing campaigns. Campaigns will support the customer discovery of new and relevant products across cross-category experiences. The Sr. Product Marketing Manager will be responsible for creating best-in-class marketing campaigns, optimize engagement, and influence tech roadmaps to drive innovative and scalable improvements. They will leverage performance data and customer data to develop experimentation strategies, best practices and establish optimized playbooks. The ideal candidate is a strong product manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing and technology organizations. In this role, you will need to think strategically and creatively to build marketing strategies for key initiatives and programs. You will be responsible for leading the marketing vision for your channel, including influencing key product features, defining the experience, refining messaging, and working cross-functionally to build and execute marketing campaigns.
Responsibilities
- Own and develop strategic marketing strategies inclusive of comprehensive testing roadmap, content strategies, and integrating new features and functionality to increase engagements.
- Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
- Contribute to roadmap decisions and prioritization.
- Own weekly, monthly and quarterly reporting on the state of initiatives and goals assigned.
- Manage and report out on projects, status, and work with teams to remove any project blockers.
- Develop metrics, goals and KPIs to measure and track business results.
- Own reporting of key content and marketing metrics to the leadership team and broader organization.
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Benefits
- Equity
- Sign-on payments
- Medical benefits
- Financial benefits
- Other forms of compensation
