About the position
The North America Stores Marketing team (NASM) is looking for a customer-obsessed Sr Product Marketing Manager with strong merchandising, organizational and analytical skills with a proven ability to work with a wide variety of stakeholders. You will be responsible for developing and driving go-to-market strategy in support of Holiday, the single greatest customer-facing event for NASM. The ideal candidate is an innovative product marketer with excellent written and verbal communication skills. You will lead in-depth analysis of consumer insight data, channel performance, onsite customer behavior data, and macro retail trends to formulate comprehensive, compelling and bar-raising content and merchandising strategies in order to allow NASM to achieve our event KPIs. You will partner closely with our product and technical teams to automate our product collections and merchandising, driving our department goal to scale marketer efforts through machine learning (i.e., large language learning models and generative AI). You will drive a learning agenda and experimentation plan across teams to increase key metrics like engagement (CTR), customer acquisition, purchases, and page abandonment rate. You will be the primary POC for Channel Marketing team, coordinating our efforts to scale our content strategy. As a leader in the team, you will be expected to influence across the organization, partnering with our Channel Marketing, Deals, Creative, Prime, and Category teams to support and influence the event strategy and execution. This role provides a great opportunity to make an outsized impact in a burgeoning space while collaborating closely with talented marketing, business and tech leaders to unlock cross-category discovery.
Responsibilities
- Develop and execute comprehensive go-to-market strategy for all Q4 Holiday-related events (e.g., Thanksgiving, Christmas, Hanukkah). Program manage the events throughout the 14 week season. Lead twice-weekly leadership meetings to update on cross-team performance and customer insights.
- Develop and drive mid-funnel and lower-funnel traffic plans for Holiday in partnership with Channel Marketing teams. Channels include Homepage, Detail Page, Email, Push, Paid Social, and Paid Display.
- Act as the STL for product and technical teams to drive automation of product collections and merchandising.
- Develop learning agenda and experimentation plan across teams to increase engagement (CTR), customer acquisition, purchases, and page abandonment rate.
- Identify areas for efficiency and process optimization across Holiday workstreams.
- Analyze event performance and identify areas for optimization in order to achieve all event KPIs (GMS, aOPS, page hits). Serve as single-threaded leader (STL) on reporting for weekly business reviews and post-event recaps.
- Lead relationship with Operations, inclusive of determining shipping cut off before Christmas.
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Benefits
- Medical, financial, and/or other benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
