About the position
As a Senior Product Marketing Manager on the Photoshop Product Marketing team, you will play a meaningful role in contributing to Photoshop's short- and long-term business goals. We are seeking a dynamic and experienced Senior Full Stack Product Marketing Manager (PMM) to join our team. This role is pivotal in driving product usage and fostering a vibrant community in and around our products. The ideal candidate will have deep familiarity and experience in the creative industry and a passion for building and nurturing communities on- and off-line. This role focuses on Creative Professionals, working on global initiatives to drive consideration, adoption, engagement, and retention of Photoshop, strengthen the creative community, and accelerate growth.
Responsibilities
- Collaborate with cross-functional teams to develop and implement go-to-market strategies to deepen product engagement and drive Photoshop's growth among Creative Professionals worldwide.
- Understand and use new and updated Photoshop products and features to gain customer empathy and define marketing objectives and plans tied to business goals.
- Engage with customers online and in person as well as conduct research to understand customer needs, use cases, workflows, feature prioritization, and sentiment drivers, incorporating insights into product marketing strategies to increase retention and positive sentiment.
- Develop key positioning, messaging, and use cases for products and features validated by customers and the community, driving the target audience to take action.
- Set objectives, critical metrics, and targets to assess the impact of initiatives based on historical benchmarks and industry standards, continually striving to optimize and improve.
Requirements
- Extensive industry experience using Adobe Photoshop or similar advanced creative applications.
- Deep understanding of features, capabilities, workflows, and use cases.
- Led efforts to enhance user experience, boost adoption, and foster engagement for different consumer products.
- Proven track record of collaborating across teams to develop and complete impactful marketing efforts.
- Advanced written and verbal communication skills.
- Ability to distill complex ideas into digestible bites and confidently present and influence executives, peers, and key decision-makers.
- Strong, data-driven point of view on market opportunities and how to win new and retain existing Adobe customers.
- Respected team member who can drive and influence key workstreams in collaboration with cross-functional partners.
Nice-to-haves
- BA/BS degree preferred OR 8-15 years of experience using advanced creative imaging software OR equivalent practical experience.
- 5+ years of marketing experience, ideally in consumer software technology.
Benefits
- Competitive salary range of $120,700 -- $213,400 annually based on location and experience.
- Potential eligibility for long-term incentives in the form of a new hire equity award.
- Annual Incentive Plan (AIP) for non-sales roles.
