Sr. Product Marketing Manager, Ring

About the position

Ring is where highly motivated, inventive people gather to build the future and make neighborhoods safer. In this role, you will have the opportunity to build and shape the future of smart security technology. Ring’s Marketing team is looking for an experienced and highly motivated Sr Product Marketing Manager to join our organization to drive the product and services marketing strategy. This is a pivotal role that offers the chance to shape the category and directly impact business through product launches and brand growth. If you thrive in fast-paced environments, enjoy the flexibility of working on different types of projects, and the challenge of connecting customer needs with business goals, we want to hear from you.

Responsibilities

• Define the product marketing vision, positioning, and value propositions, then turn it into a world class customer experience in partnership with cross-functional teams.
• Define, manage, and execute comprehensive marketing strategies for new and existing product initiatives including: audience definition, product positioning, comms architecture, and launch marketing strategy.
• Partner closely with our Insights, Category, User Research and Product teams to understand consumer needs and the broader competitive landscape as inputs to product strategy.
• Generate innovative marketing and communication ideas.
• Create impactful launch, lifecycle, and product end of life strategies.
• Represent the product and business by clearly articulating and enabling the value of our offerings.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Full range of medical, financial, and/or other benefits
• Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package