Ship Tech is seeking a Senior Product Marketing Manager to lead and define the growth and marketing strategy for Label Canvas, an innovative advertising medium that transforms Amazon shipping labels into a preferred advertising channel. The successful candidate will own the end-to-end marketing and growth strategy for this new-to-world advertising solution that bridges digital and physical advertising, offering programmatic capabilities for direct mail-like experiences at Amazon's scale. You will be responsible for positioning Label Canvas within Amazon's advertising portfolio and the broader advertising ecosystem, developing go-to-market strategies that highlight its unique value proposition: dynamic ad generation and targeted campaigns. Working closely with Product, Engineering, and Business Intelligence teams, you will define measurement frameworks that demonstrate Label Canvas's effectiveness compared to both traditional direct mail and digital advertising channels. You will oversee creative specifications, campaign approvals with relevant stakeholders, and develop pricing strategies that reflect Label Canvas's position as a premium advertising medium.