Sr. Product Marketing Manager - Subscription Lifecycle

Chamberlain Group•Oak Brook, IL

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. Own the end-to-end lifecycle strategy and roadmap focused on subscription monetization, including onboarding, activation, engagement, renewal, churn prevention, and winback. Define the lifecycle messaging architecture (value props, proof, objections, Calls-To-Action) that clarifies “why subscribe” by audience segment and lifecycle stage. Partner with Central Marketing Lifecycle/CRM to translate strategy into executable journeys: define requirements, triggers, targeting rules, creative needs, and success metrics. Build and maintain a structured experimentation agenda (hypotheses, prioritization, test plans) to improve attach, trial-to-paid conversion, upgrades, and retention; document learnings and next actions. Develop segmentation and journey strategy using customer behavior, product ownership, and intent signals; align with Analytics and Product on data availability and instrumentation needs. Partner cross-functionally with Product, CX, and Legal/Privacy to ensure lifecycle communications are accurate, compliant, and aligned to product reality and customer experience. Establish operating rhythms and reporting (weekly/monthly readouts) that connect lifecycle performance to decisions, tradeoffs, and roadmap updates. Contribute to annual and quarterly planning by identifying lifecycle growth opportunities, resource needs, and expected impact to subscription revenue. Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams. Protect Chamberlain Group’s reputation by keeping information confidential. Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies. Contribute to the team effort by accomplishing related results and participating on projects as needed.

Requirements

Bachelor's Degree
7+ years in lifecycle strategy, CRM strategy, retention, subscription growth, or product marketing (consumer preferred).
Demonstrated experience building lifecycle strategies that measurably improved subscription attach, trial-to-paid conversion, upgrades, and/or retention.
Experience partnering with a centralized CRM execution team (or agency) to launch multi-step journeys across email/push/in-app, with clear requirements and performance targets.
Experience designing and leading an experimentation agenda (hypothesis writing, prioritization, test design, results interpretation).
Strong subscription messaging and positioning skills: can simplify complex value into clear, customer-relevant benefits across lifecycle stages.
Analytical mindset and Key Performance Indicator fluency (cohort retention, churn drivers, attach rates, conversion funnels); can translate insights into roadmap decisions.
Strong cross-functional influence and stakeholder management across Product, Analytics, Creative, Legal/Privacy, and Central Marketing execution teams.
Strong written and verbal communication skills, including executive-ready performance narratives and decision recommendations.
Strong written and verbal communication skills, including executive-ready performance narratives and decision recommendations.

Nice To Haves

Experience in smart home, connected devices, consumer apps, and/or subscription services (hardware, software, services ecosystems).
Experience with lifecycle personalization/segmentation using behavioral and product telemetry signals.
Experience launching lifecycle programs that incorporate offers, education, and feature adoption to improve long-term retention.
Familiarity collaborating on in-app messaging and paywall/upgrade experiences with Product teams.
Strong experimentation discipline (including incrementality-minded thinking where feasible) and comfort operating with attribution limitations.
Comfort building lightweight lifecycle “systems” (messaging frameworks, decision logs, brief templates) that increase speed and consistency across teams.

Responsibilities

Own the end-to-end lifecycle strategy and roadmap focused on subscription monetization, including onboarding, activation, engagement, renewal, churn prevention, and winback.
Define the lifecycle messaging architecture (value props, proof, objections, Calls-To-Action) that clarifies “why subscribe” by audience segment and lifecycle stage.
Partner with Central Marketing Lifecycle/CRM to translate strategy into executable journeys: define requirements, triggers, targeting rules, creative needs, and success metrics.
Build and maintain a structured experimentation agenda (hypotheses, prioritization, test plans) to improve attach, trial-to-paid conversion, upgrades, and retention; document learnings and next actions.
Develop segmentation and journey strategy using customer behavior, product ownership, and intent signals; align with Analytics and Product on data availability and instrumentation needs.
Partner cross-functionally with Product, CX, and Legal/Privacy to ensure lifecycle communications are accurate, compliant, and aligned to product reality and customer experience.
Establish operating rhythms and reporting (weekly/monthly readouts) that connect lifecycle performance to decisions, tradeoffs, and roadmap updates.
Contribute to annual and quarterly planning by identifying lifecycle growth opportunities, resource needs, and expected impact to subscription revenue.
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Group’s reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.