Sr. Product Marketing Manager

Envista Dentistry•Thousand Oaks, CA

About The Position

The Opportunity: Are you passionate about delivering Marketing impact with a clear link to revenue generation? Are you motivated by stimulating demand through a compelling brand story? Are you inspired by marketing products that fundamentally improve the lives of patients? If so, we’re looking for you. Implant Direct seeks an experienced marketer to define, develop, and execute effective marketing strategies, ensure brand consistency across all marketing deliverables, and optimize marketing campaigns to drive the company’s revenue growth in core markets. About Implant Direct: Implant Direct is part of Envista’s portfolio of dental product and service companies, including more than 30 trusted brands and over 125 years of dental excellence. With over 4.6 million implants placed worldwide, Implant Direct enables dentists to advance their patients’ oral health with high-quality dental implant solutions. All implants are manufactured in the USA using only medical-grade titanium alloy, meeting the industry’s highest performance and safety standards. We offer a unique portfolio of products and solutions that elevate the performance of your practice through predictable outcomes, greater patient satisfaction, and reduced total costs. We are committed to renewing confidence and changing lives through enhancing patient access. Position Overview: Implant Direct is seeking a highly driven and strategic Senior Product Marketing Manager to lead the development and execution of impactful marketing initiatives that fuel revenue growth across core North American markets. Reporting to the Director of Marketing, this role will be responsible for crafting data-informed strategies, ensuring brand consistency across all touchpoints, and optimizing campaign performance to maximize commercial impact. The ideal candidate will combine strategic thinking with hands-on execution, leveraging customer and data insights to design innovative programs that generate qualified leads and accelerate revenue. This role carries full ownership of demand generation and market activation in North America. The Senior Product Marketing Manager will be a leader within the marketing organization and will work closely with Implant Direct’s product management, project management and commercial teams to execute marketing strategies that drive product adoption and revenue growth, while collaborating with cross-functional teams to align product features with customer needs. A deep understanding of marketing principles and best practices are crucial for this role.

Requirements

Strong knowledge of communication practices and techniques
Ability to both create strategy and execute tactically
Detail-oriented and analytical approach to marketing
Results-oriented with a continuous improvement mindset
Action oriented with a strong sense of urgency
Manage multiple demands and priorities on time and works well under pressure
Strong leadership skills and able to work independently
Strong research and analytical skills to interpret market and industry data
Strong analytical skills and proficiency in data analysis tools.
Ability to gain alignment, build consensus and collaborate within marketing and cross-functional teams.
Ability to analyze data to uncover insights and drive decisions-making and strategic priorities.
Bachelor’s degree in Marketing Communications, Product Marketing, or related field
Minimum of 7 years of progressive experience in Marketing, Product Marketing or similar , with a proven track record of driving growth
Industry experience in healthcare (dental, medical, vision) or adjacent sectors such as medical devices or pharmaceuticals is highly advantageous; previous B2B experience required

Nice To Haves

Master’s degree in Business Administration (MBA) strongly preferred

Responsibilities

Demand Generation Strategy and Execution:
Create go-to-market strategy and lead plan execution for new products, ensuring alignment with product management and sales teams.
Lead go-to-market strategies by synthesizing segmentation, targeting, and positioning to create high-impact marketing assets.
Develop compelling product messaging and positioning that resonates with target audiences and differentiates the product in the market.
Develop and implement comprehensive sales enablement tools and materials to effectively communicate product benefits tailored to customer journey and sales channel needs.
Conduct market analysis and customer engagement to inform integrated communication plans and competitive positioning.
Champion the clinician experience across all touchpoints (web, email, e-commerce, social, SEO, webinars) to enhance engagement and retention.
Design and execute multi-channel campaigns (digital and traditional) that drive high-quality lead generation and accelerate pipeline growth.
Collaborate with internal teams to ensure campaign alignment with brand guidelines and commercial objectives.
Build strategic relationships with key customers, thought leaders, and industry influencers to boost visibility and adoption.
Cross-Functional Collaboration & Leadership:
Partner with sales, product management, and marketing teams to align priorities and drive execution.
Lead cross-functional initiatives that support product launches, promotions, and customer acquisition efforts.
Ensure marketing and sales alignment through shared goals, communication, and enablement strategies.
Performance Optimization & Reporting:
Establish clear KPIs and use data-backed insights to monitor, measure, and optimize campaign effectiveness.
Identify performance gaps and implement corrective actions to meet growth targets.
Report on campaign performance through daily management and monthly dashboards.
Utilize CRM (Dynamics, Salesforce) and analytics tools (Tableau) to inform strategic decisions.
Apply project management methodologies to ensure timely delivery of campaign assets and mitigate risks.
Leverage EBS tools (Kaizen, PSP, Daily Management) to enhance lead lifecycle management and revenue traceability.