About the position
Rapiscan, an OSI Systems Company is seeking a Sr Product Marketing Manager, based out of Billerica, MA. Rapiscan is a leading supplier of end-to-end security inspection solutions, utilizing multiple technologies and advanced threat identification algorithms based on X-ray and high-speed computed tomography imaging, ion mobility spectrometry, radiation detection, and optical inspection technologies. Our broad portfolio of products, services, and solutions helps customers in ports, borders, aviation, military, law enforcement, critical infrastructure, event security markets to solve complex security needs, including combatting terrorism, drug and weapon smuggling, and trade fraud. With our leading detection technology and vast industry knowledge, we meet demanding security requirements while offering customers outstanding value for their security screening and inspection operations. We have highly experienced technical, program management, and service teams to ensure customers receive a best-in-class experience throughout every phase of their project-from planning to deployment to post-installation support. The Senior Product Marketing Manager position is central to the Marketing group's core functions of understanding our markets and our customers and positioning and promoting the company and its offerings to the marketplace. The Senior Product Marketing Manager provides the company with competitive and market intelligence and leads marketing initiatives as well as supports Sales and customer engagement.
Responsibilities
- Develop messaging and positioning for products and services, including product overview presentations, product descriptions, selling guides, web content, campaign assets, etc.
- Owner for key marketing collateral, including: data sheets, brochures, videos, case studies, white papers, etc. (working with Marketing Communications to develop)
- Co-owner of product launch activities (with Product Management)
- Manage and drive global marketing initiatives as needed for product launch, to reach target audience, etc.
- Provide input to Marketing budget
- Generate sales training materials and provide training for sales and channel partners.
- Support customer visits, meetings, and product demonstrations as required.
- Support proposal activity by reviewing proposals and generating responses.
- Generate write-ups for standard and custom proposal content.
- Gather competitive and market intelligence; generate analyses on market trends and requirements, market opportunities, customer buying behaviors, competitors.
- Conduct market research on current and potential markets
- Support industry conferences and trade shows, as required.
Requirements
- Bachelor's degree in Engineering or Marketing with significant technical experience required; MS/MBA a plus.
- Strong written and verbal communication skills are required.
- Must be able to present effectively to management and customers.
- Must be organized and able to write effectively.
- 7+ years of related product management or product marketing experience
- Experience in a business selling complex electro-mechanical products or technology products is required
- Experience in aviation security, event security, or physical security industries is highly preferred.
- Demonstrated ability to understand and articulate complex technical concepts to non-technical audiences
- Proficiency in MS Office required; Experience with Adobe Creative Suite a plus.
- Must be able to complete job responsibilities working with different time zone needs such as attending late night/early morning meetings by phone and/or web to meet business needs
- Travel required: up to 20% domestic and international. Must be able to acquire all necessary travel documents for international travel.
