Sr Program Manager, Performance Media

Floor & Decor • Atlanta, GA

2d

About The Position

As Senior Program Manager, Performance Media, you’ll lead the strategy, execution, and optimization of performance marketing across Paid Search & Shopping, Programmatic Display & Video, and Paid Social. Your work directly drives incremental sales across both eCommerce and stores—connecting media investment to real business outcomes. This role sits at the intersection of data, technology, and customer behavior, shaping how we reach and convert customers across the full digital journey.

Requirements

• 5–7 years of digital media or agency experience with strong exposure to performance marketing channels
• Hands-on expertise across platforms including Google Ads (Search/Shopping), DV360, Microsoft Ads, Meta, TikTok, and other programmatic or paid social channels
• Strong analytical skills with the ability to interpret KPIs, attribution models, and performance data to guide decisions
• Experience using tools like Power BI, Google Analytics, and marketing mix modeling (IPSOS MMM or similar)
• A track record of improving ROI through full-funnel performance marketing strategies
• Strong communication, project management, and organizational skills, with the ability to influence cross-functional teams

Responsibilities

• Leading strategy, planning, execution, and optimization of SEM, Shopping, Programmatic Display/Video, and Paid Social campaigns in partnership with internal teams and agency partners
• Developing integrated media plans and ensuring strong, consistent execution across channels.
• Analyzing campaign performance and delivering clear insights, forecasts, and optimization recommendations tied to business goals
• Running A/B and multivariate tests to continuously improve performance, efficiency, and ROI
• Measuring performance against KPIs across both online and in-store sales, adjusting spend and strategy accordingly
• Collaborating cross-functionally with brand, creative, CRM, eCommerce, IT, merchandising, analytics, and regional marketing teams to align media strategy with broader initiatives

Benefits

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work-life balance, including: Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees