ServiceNow-posted 3 days ago
Full-time • Senior
Waltham, MA
Professional, Scientific, and Technical Services

We are looking for a Senior Staff Outbound Product Manager to support the outbound GTM strategy for ServiceNow's Core Business Suite, an AI-powered solution that quickly transforms core business processes such as HR, procurement, finance, facilities, and legal. Available on the single, intelligent ServiceNow AI Platform, Core Business Suite connects employees, suppliers, systems, and data in one place, enabling efficiency and faster time to value for organizations of all sizes. This is a high-impact role for a senior GTM principal who thrives at the intersection of product strategy and customer engagement. You'll define how the suite is positioned, packaged, and differentiated in a fierce market-while partnering with sales to pitch the suite directly to CIOs and other enterprise executives. You'll act as the executive face of the product in the field, shaping how ServiceNow's platform story is told and ensuring customers clearly see the cross-workflow value of adopting the suite. At the same time, you'll bring back insights from these conversations to influence product direction, packaging, and adoption strategy.

  • Define and deliver executive-level messaging, packaging, and suite narratives for the Core Business Suite SKU.
  • Partner with enterprise sales to co-pitch the suite to CIOs and executive buyers, telling a compelling ESM story, articulating how ServiceNow drives transformation across IT, HR, Finance, and more.
  • Build GTM content: enablement playbooks, best-practice assets, industry briefs, and product positioning. Develop executive-ready narratives that translate product capabilities into business transformation outcomes.
  • Rally cross-functional stakeholders (Inbound PM, Product Marketing, Pricing, Solution Consulting, Product Success) to ensure unified execution across launch, adoption, and enablement.
  • Bring back voice-of-customer insights from the field and other interactions to influence roadmap, packaging, and pricing strategies.
  • Monitor adoption metrics, trends, and market dynamics-adjust GTM strategies to maximize uptake and expansion.
  • Enable field teams with suite playbooks, positionings, and sales tools.
  • Represent ServiceNow externally at executive briefings, events, and with pundits as a trusted ESM thought partner.
  • Act as a thought partner in ESM, bringing cross-market insights to influence roadmap and strategy.
  • Mentor peers and contribute to the growth of outbound product management at ServiceNow.
  • Experience in leveraging or critically thinking about how to integrate AI into work processes, strategic direction, or problem-solving.
  • 10+ years in outbound product management, GTM strategy, or product marketing principal roles.
  • Deep Enterprise Service Management (ESM) knowledge, especially ITSM, HR services, and cross-departmental workflows.
  • Proven ability to pitch complex SaaS solutions to CIOs and senior executives.
  • Strong collaboration experience with enterprise sales teams to drive pipeline and win rates.
  • Expertise in packaging, pricing, positioning, and product differentiation.
  • Exceptional storytelling, communication, and executive presence skills.
  • Strategic and data-informed mindset; able to balance vision with execution.
  • Experience at peer SaaS or platform companies (e.g., Atlassian, Salesforce, Workday, BMC).
  • Familiarity with pricing and packaging and GTM strategies for multi-module enterprise offerings.
  • Prior involvement in industry relations or industry influencer engagement.
  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations.
  • Flexible time away plan.
  • Family leave programs.
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