Sr. Strategic Partner Enablement Manager

ISACA

1d•$98,679 - $148,020

About The Position

The Sr. Strategic Partner Enablement Manager is responsible for developing, executing, and optimizing strategies that empower our strategic partners to successfully promote and implement our products and services. These partners include content partners (bi-directional license agreements), authorized training partners / authorized training organizations, associations, and development partner alliances. As the Sr Strategic Partner Enablement Manager, you will be responsible for optimizing the performance of our sales channels by equipping internal teams and external partners with the tools, content, and strategies they need to drive engagement and conversion. You’ll work within Product and serve as the bridge between marketing strategy and execution, ensuring that B2B, B2B2C, and Academic channels are fully enabled to deliver results. This role requires a blend of innovative thinking, strategic planning, and operational execution to enhance partner performance and drive joint business growth.

Requirements

Bachelor’s Degree in Business Administration, Marketing or Product Management or equivalent combination of education and relevant professional experience.
8+ years of relevant experience in a similar role or capacity, with a demonstrated record of success.
Previous work experience as a product marketing manager or member of a marketing team. Familiarity with product management, data analytics, and project management
Strong problem solving and analytical skills
Excellent communication skills
Ability to work collaboratively in a team environment
Creative
Strong problem-solving skills and attention to detail
Data driven
Salesforce experience with email campaigns and cadences
Experience with strategic partner programs
Experience in B2B2C channels
Experience in training and development

Nice To Haves

Masters Degree in Marketing, Product Management, degree from an accredited university or equivalent combination of education and relevant professional experience.
10+ years of relevant experience in a similar role or capacity, with a demonstrated record of success.
Experience marketing within a product team
Experience working in an agile environment
Experience working with inside sales teams
Experience with strategic partner programs
Experience in B2B2C channels
Experience in training and development
Agile
Excellent written and verbal communication skills
Strong presentation skills
PowerPoint and other Microsoft Office products
Excellent teamwork skills
Data driven decision making
Ability to influence cross-functional teams without formal authority
Organized and detail oriented
Strong time management skills
Comfortable working in a target-oriented atmosphere
Ability to manage multiple projects and meet project deadlines
Occasional travel may be required to attend company-sponsored events, meetings, or all-hands gatherings.

Responsibilities

Design and implement comprehensive partner enablement programs.
Develop and distribute enablement materials including playbooks and guides. Work with creative, comms, or marketing whenever possible to maximize reuse of existing content and maintain brand standards.
Generate content such as case studies, emails, social campaigns, videos, testimonials, website copy, and blog posts for Channels. Work with creative, comms, or marketing whenever possible to maximize reuse of existing content and maintain brand standards.
Coordinate and lead training sessions, workshops, and webinars to educate partners on products, services, and best practices.
Develop sales enablement programs, materials and coordinate training sessions to ensure that the sales team is fully equipped to sell the products effectively
Maintain Channel Partner Resource Center and Enterprise Sales Folders: populate, organize and keep current
Constantly analyze and adjust to ensure the goals are met and that sales and strategic partners do not need additional support
Develop materials that communicate the product’s features and benefits
Provide support to the strategic partner marketing and sales teams and create materials they may use to increase sales to their end customers
Assist in onboarding new partners
Create and distribute to strategic partners a newsletter that highlights products, new releases, new support assets
Collaborate with translation team to ensure that assets are in appropriate languages in a timely manner
Engage subject matter experts to ensure message is correct and create content
Ensure effective, proactive communication and collaboration within all ISACA departments
Work closely with the marketing team to drive consistent product messaging
Collaborate and support the assigned sales channels
Collaborate with our strategic partners and identify additional support needed; bring new product ideas or market feedback back to the product team
Keep marketing, ISACA sales, and strategic partners informed of products in development
In partnership with product operations, manage the ISACA market development funds (MDF) management: -support marketing and sales activities, such as events, ad campaigns, or email campaigns through leveraging partner MDF funds. Manage distribution, tracking, and measuring the performance of these funds.
Collaborate with product / partner leadership and sales to define and refine strategic partner enablement strategies
Conduct market analysis to identify opportunities for partner growth through enablement and leverage competitive intelligence to inform strategic decisions.
Define what approach / materials will be needed for products at all stages of the lifecycle for the channels you manage
Plan and execute product launch campaigns for assigned channels and manage the cross-functional implementation of the plan
Align strategies with sales goals
Assist with the development of incentive programs
Work with data analysts to establish consistent dashboards for awareness, engagement, and conversion metrics
Monitor how the content created is used by strategic partners
Provide insights and suggestions to stakeholders based on data and feedback
Use data and analytics to measure and improve the effectiveness of product marketing initiatives
Track incentive program effectiveness and make recommendations for future improvements
Create new processes needed to support new product launches in a more timely fashion
Automate processes where possible to scale and decrease production time
Identify opportunities for operational efficiency
Drive continuous improvement of initiatives, feedback, communication, training, and asset creation across all channels