Staff Brand Copywriter

Mixpanel

23d

About The Position

Mixpanel is evolving from a single product analytics tool into a multi product platform, and our brand needs to lead that story—not just follow it. We're hiring a Staff Brand Copywriter who approaches this work as a craft. Someone who cares deeply about narrative, nuance, and the space between what's said and what's felt. You'll work embedded with our 6 person brand design team, partnering closely with designers who think visually and strategically while you lead with story and ideas. This role is for someone who pushes boundaries with care and attention. Who asks better questions of briefs and finds the real story beneath feature sets. Who knows when to be bold and when to be precise. You'll have creative freedom to shape how we show up—leading messaging for our annual user conference (MXP), conceptualizing campaigns with depth, and helping define what Mixpanel sounds like as we grow. If you're a writer who cares about craft and wants to shape a brand with real momentum, let's talk.

Requirements

5+ years leading creative writing in branding, advertising, or editorial environments
Portfolio demonstrating conceptual thinking and narrative depth across formats: campaigns, long form content, product storytelling, brand messaging
Track record leading projects with multiple stakeholders and the judgment to work with minimal direction
Deep understanding of how tone and voice shape brand identity, with the flexibility to execute across contexts
Natural partnership with designers—you understand visual thinking and how story and image reinforce each other
Ability to work effectively with product and marketing teams, translating between disciplines without losing creative integrity
Comfortable presenting work and articulating why creative choices serve both craft and business goals
You care about details—grammar, rhythm, precision—because they shape meaning and impact
You're genuinely curious about complex products and read widely beyond industry echo chambers, bringing unexpected references into your work
You push creative boundaries with intention and care, knowing when boldness serves the idea and when restraint does
You're excited by transformation and strategy, not just execution—this is a moment when your choices help define what comes next

Responsibilities

Lead storytelling with substance
Own copy and messaging for campaigns, product launches, web, and major brand moments
Partner with brand designers from concept through execution—shaping ideas together, finding the thread that connects visual and narrative
Translate complex product stories into narratives that resonate emotionally and intellectually
Push the work further
Challenge briefs to find depth and nuance—move beyond surface level messaging to something with real resonance
Work collaboratively with stakeholders across product marketing, product, and leadership to elevate creative thinking
Steward the brand voice with flexibility and intention, adapting tone while maintaining consistency
Drive high stakes projects
Lead messaging and narrative strategy for MXP (our annual user conference) and flagship campaigns
Develop frameworks that extend creative ideas across touchpoints with coherence and impact
Present creative strategy and rationale to cross functional partners and leadership
Shape the brand's evolution
Help mature our brand strategy alongside the design leader, building adoption across the organization
Influence how we think about storytelling—not just as copy, but as the foundation for identity and connection
Bring curiosity and rigor to understanding our products deeply enough to tell their stories well

Benefits

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

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