Staff Brand Designer, Hazel AI

Altruist•San Francisco, CA

7h•$190,000 - $230,000•Hybrid

About The Position

Altruist is building the modern infrastructure for independent financial advisors. At the center of that future is Hazel — the AI platform for financial advisors that integrates across their tech stack and transforms data into actionable outcomes. Hazel represents the most ambitious expression of our brand: intelligent, calm, precise, and deeply human. Design plays a critical role in defining what that future looks and feels like. We’re hiring a Staff Brand Designer to lead the visual evolution of Hazel across its entire ecosystem. This is not a support role. It’s a leadership role within brand responsible for shaping how our AI product shows up across product surfaces, launches, campaigns, motion, storytelling, and emerging experiences. The ideal candidate thinks quickly, designs thoughtfully, and pushes work beyond the obvious. They bring impeccable taste, a sharp point of view, and a deep understanding of contemporary design — while also knowing when restraint is the most powerful move. This designer will also partner closely with Product Design to influence the user experience of Hazel, ensuring brand and product feel unified and intentional. They will also collaborate with motion designers, illustrators, and cross-functional teams to bring new ideas to life across the Hazel surfaces. This role operates as a thought partner to Creative Leadership on new Hazel initiatives and long-term brand direction. This role is hybrid, with three in-office days per week at our San Francisco FiDi location.

Requirements

6–8+ years of brand design experience, ideally including product-adjacent work
A portfolio that demonstrates exceptional craft, strong systems thinking, and modern sensibility
Experience shaping or evolving a product-focused brand
Fluency in Figma and Adobe Creative Suite; bonus points for motion literacy
Strong understanding of current visual trends, digital culture, and AI-driven creative tools
Ability to think conceptually and execute with precision
Comfort operating in fast-moving, ambiguous environments
Strong collaboration skills and the confidence to influence cross-functional partners

Responsibilities

Lead the visual design and ongoing evolution of the Hazel brand
Define and expand Hazel’s design language across product marketing, launches, web, campaigns, and in-product brand moments
Partner closely with Product Design to influence UX direction and ensure cohesive brand expression
Collaborate with motion designers and illustrators to create immersive, forward-looking experiences
Translate complex AI capabilities into clear, elegant visual storytelling
Explore and responsibly integrate emerging tools and technologies into the creative workflow
Contribute to early-stage concepting for new Hazel initiatives and product expansions
Uphold and elevate craft standards across every touchpoint

Benefits

A hybrid work schedule for most positions to promote strong, in-person collaboration.
Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
Competitive pay and equity for eligible positions.
Premium healthcare, dental, and vision insurance plans (HMO and PPO).
401k savings plan with a 4% match and immediate vesting.
16 week paid parental leave.
Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.).
Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
One month work from anywhere policy (with the exception of a few countries).
Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles.