Drive the development, optimization, and enhancement of front-end components and user interfaces for our advertising platform. Spearhead single spa micro front end projects at scale, ensuring our products are highly performant, modular, and visually engaging. Design and implement scalable and maintainable front-end architectures, ensuring high performance and reliability. Lead the development of responsive, user-friendly, and visually appealing complex front-end applications and components. Set and maintain high standards for code quality, code reviews, and best practices within the front-end team. Identify and resolve performance bottlenecks, improve loading times, and optimize user experiences. Collaborate with product managers, UX/UI designers, back-end engineers, and data scientists to define requirements and implement effective solutions. Collaborate with peers and leaders across the various sites of Samsung Ads, driving cross-site efforts to improve Samsung Ads' capabilities. Mentor and guide junior developers, helping them grow in their careers and skills. Stay up to date with the latest front-end technologies, tools, and best practices to ensure our tech stack remains cutting-edge. Maintain comprehensive documentation for front-end systems and processes. Ensure robust testing procedures and continuous integration to guarantee the reliability of our frontend applications.