Staff Integrated Marketing Manager, Nitro
About The Position
Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games. We are seeking a visionary Integrated Marketing Manager to shape and drive the future of Nitro, our flagship subscription. In this high-impact role, you will own the integrated marketing strategy and execution for Nitro's most important marketing moments, such as our Nitro brand campaigns, our annual large scale promotions like our buy-one-get-one and Black Friday campaigns, gifting programs, and exciting new product launches. You will craft compelling, culturally resonant narratives that move gamers to act, working closely with Product Marketing, Creative, other XFN leads to ensure every campaign feels cohesive, goals-oriented, and unmistakably Discord. You will own the strategic and executional blueprint for how Nitro shows up at key moments in the gaming calendar, turning seasonal opportunities and product launches into meaningful subscriber growth. If you're a passionate gamer and a masterful storyteller who thrives at the intersection of culture, creativity, this is an opportunity to make a major impact on one of gaming's most beloved platforms.
Requirements
- You have 7+ years of experience in integrated or brand marketing, with a strong track record of leading multi-channel campaigns from strategy through execution.
- You have deep roots in gaming. You've worked in or alongside the gaming industry and bring genuine cultural fluency to the table.
- You're a world-class storyteller, able to build narratives that resonate with gamers and reflect the Discord brand.
- You have strong channel strategy experience, with a strong point of view on how to sequence and connect touchpoints across social, digital, influencer, events, and beyond.
- You excel at cross-functional leadership, bringing together diverse teams to deliver high-complexity campaigns with clarity and momentum.
- You're both a big-picture thinker and a sharp executor — you can zoom out to set strategy and zoom in to sweat the details that make campaigns truly land.
- You use Discord personally and are passionate about gaming communities and the culture they create.
Nice To Haves
- Experience in subscription marketing or working on paid products
- Experience with influencer and creator programs within gaming (Twitch, YouTube, TikTok).
Responsibilities
- Lead integrated marketing strategy for Nitro, developing and owning the full-funnel marketing plans for Nitro's key marketing moments and key product launches.
- Drive storytelling and world building, crafting narratives that connect Nitro's value to the games and universes players care about most, making the case for why Nitro is a membership that every gamer needs.
- Own channel strategy for key campaigns, determining the right avenues to reach gamers in the right ways.
- Partner cross-functionally with Product Marketing, Product, Brand, Social, Partnerships, and Creative teams to ensure integrated campaigns are aligned, on-brand, and executed with excellence.
- Measure and optimize campaign performance, using data and insights to continuously refine strategy and scale what's working across the campaign portfolio.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
