Staff Product Marketing Manager

Impinj • San Diego, CA

5h • $115,000 - $190,000

About The Position

Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.
Team Overview:
Impinj is seeking a Staff Product Marketing Manager to drive the go-to-market strategy and positioning for the portfolio of market-leading IoT products and solutions that our partner ecosystem builds to connect everyday items to the Internet, based on the Impinj RAIN RFID Platform. This is a partner-centric role at the core of Impinj’s ecosystem, shaping how partner-driven innovation is positioned and scaled in the market.
In this cross-functional role, you will sit at the intersection of technology, partners, and market strategy, crafting how Impinj-powered solutions are brought to market and adopted globally.

Requirements

• 8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology-driven industries
• Bachelor's degree or equivalent experience in engineering, technology, or related field
• Strong ability to translate complex technologies into clear business value and market positioning
• Demonstrated success driving cross-functional initiatives and influencing across product, sales, and partner teams
• Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams
• Strong critical thinking, analytical, and problem-solving skills
• Experience delivering impactful messaging, positioning, and marketing collateral
• Excellent communication, presentation, and storytelling skills for both technical and non-technical audiences
• Willingness to travel up to 20%, including occasional international travel

Nice To Haves

• Proven experience delivering go-to-market programs with a partner ecosystem that accelerated adoption of IoT products and solutions

Responsibilities

• Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go-to-market planning, messaging and positioning, product launches, and partner enablement
• Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real-world enterprise deployments
• Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation
• Develop clear, compelling product positioning and messaging that articulates the value of Impinj-powered partner solutions to both technical and business audiences
• Drive joint go-to-market efforts partners, aligning product launches and campaigns with broader business strategy
• Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials
• Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases

Benefits

• US based employees have access to healthcare benefits; a 401(k) plan and company match among others.
• We have an open paid time-off policy paired with a respect for work/life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees