About the position
As the Startups Marketing Lead at Brex, you'll craft the entire story for one of our most dynamic customer segments. You’ll own the full go-to-market strategy for the startup segment - defining the narrative, shaping positioning, driving cross-channel campaigns, and aligning the entire customer journey to convert pipeline and grow adoption. You'll be the ultimate expert on how to connect with startup founders and their companies, understanding their unique challenges in growing and scaling their business. You'll communicate exactly how Brex products like our corporate cards, expense management, business banking, and more provide the essential financial tools to fuel their expansion from seed to scale. This role blends sharp strategic thinking with compelling creative storytelling, sitting right at the heart of product, brand, and go-to-market to fuel pipeline and ensure our startup customers thrive.
Responsibilities
- Build our overall narrative and marketing strategy for the startup segment (i.e., pre-seed, seed, series A), serving as editor-in-chief for the startup motion - curating how the full product portfolio shows up across messaging, campaigns, events, and more
- Develop full-funnel sales plays and marketing campaigns to optimize every stage of the startups customer journey–from acquisition to adoption to retention
- Create sales and marketing materials that demonstrate why Brex is the platform of choice and the best company to partner with—these include pitch decks, one-pagers, web pages, customer testimonials, and thought leadership pieces
- Build relationships with the startup community and represent Brex at key first-/third-party events (e.g., Brex Connect, Brex Supper Clubs, NYC TechWeek, NY FinTech Week, and various industry conferences and workshops)
- Collaborate across Product, Design, and Brand to create compelling narratives and powerful content experiences, including videos, demos, guides, and events
- Define and report on key success metrics, including segment pipeline growth, campaign performance, and product adoption - and continuously optimize marketing plans based on data
- Act as the connective tissue between Product, Sales, and Brand - ensuring narrative alignment, campaign prioritization, and go-to-market fit across the entire startup motion
Requirements
- 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
- 5+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- 2+ years of experience leading and scaling high-performing teams
- Ability to travel to various startup-focused events in major U.S. cities (approximately 20%+ travel required)
- Customer-obsessed with deep empathy for startup / founder / entrepreneur challenges
- Proven track record of translating features and products into compelling, customer-centric narratives
- Expertise in market segmentation, personas, and customer journey mapping
- Strategic thinker who can execute tactically and work cross-functionally
- Proficiency with AI tools for productivity and content creation
Nice-to-haves
- Experience as a previous founder/entrepreneur
- Experience in high growth startups
Benefits
- Hybrid work environment with a minimum of two coordinated days in the office per week
- Up to four weeks per year of fully remote work
