Strategic Marketing Communications Leader - Western Hemisphere

About the position

The Strategic Marketing Communications Leader is responsible for aligning marketing communications (MarCom) strategies with strategic marketing, commercial and business objectives, leading a team of digital specialists, MarCom Coordinators, content writer/graphic designer. This role involves developing and executing comprehensive MarCom plans and tactics, ensuring a high return on investment (ROI), and driving creative campaign development. The Strategic MarCom Leader will also manage budgets, ensure compliance with processes, and provide guidance on digital requirements and execution.

Responsibilities

• Collaborate closely with the strategic marketing team as well as other stakeholders, such as the commercial team, to ensure MarCom plans and tactics align with business objectives.
• Develop MarCom plans with a high focus on digital promotion and maximizing ROI.
• Lead the creation of innovative marketing campaigns, including tailored and purposeful content creation that resonates with the audience, as well as promotion tactics to attract the targeted audience.
• Oversee digital marketing requirements and execution, ensuring alignment with overall MarCom strategies.
• Utilize AI tools for data analysis, content and video creation, and campaign optimization to enhance efficiency and effectiveness.
• Establish key performance indicators (KPIs), perform regular analysis, and adjust tactics as needed.
• Develop and manage the MarCom budget, ensuring compliance with procurement processes.
• Provide leadership and guidance to Digital MarCom Specialists, MarCom Coordinators, content writers/graphic designers.

Requirements

• Bachelor's degree in marketing, communications, business, or another related field.
• 7 or more years' experience in digital marketing
• 3 or more years working in a leadership role
• Strong experience in leveraging AI tools and technologies.
• Strong background in digital marketing, including SEO, SEM, social media, and content marketing.
• Proven strong experience in developing and executing strategic MarCom plans.
• Demonstrated ability to lead and inspire a diverse team.
• Proficiency in analyzing data and making data-driven decisions.
• Experience in developing and executing creative marketing campaigns